Viral Hooks
Trending short videosCouple posing at Poppi brand event
A

@aniyaaharvey

Instagram · Carousel

@aniyaaharvey Stepping out for the first time in San Diego with our friends @drinkpoppi #poppipartner

View original on Instagram

Performance

Views
16.5M
Likes
1.1M
Comments
3.5K
Engagement
6.7%
Outlier
549.1×

Video #39450 · Carousel

Couple posing at Poppi brand eventfrom @aniyaaharvey

[01]

Overview

A promotional photograph featuring a young man and woman posing together at an outdoor brand activation for the beverage 'poppi'. The setting appears to be a college sorority house, and the subjects are prominently displaying the product, indicating an influencer partnership or marketing campaign.

[03]

Related videos

[04]

Classification

Format
Concepts
Lifestyle ShowcaseBrand ShowcaseEvent Showcase
Elements
Product PlacementShallow Depth of Field

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Stepping out for the first time in San Diego with our friends @drinkpoppi

Visual hook · 65%

An attractive, smiling couple making direct eye contact with the camera in a bright, sunny outdoor setting, holding colorful beverage cans that pop against their neutral outfits.

[06]

Hook template

Steal this for your own video

An attractive [relationship type] making direct eye contact with the camera in a [lighting/setting descriptor] outdoor setting, holding [visually striking product] that pops against their [contrasting outfit description].

  • — An attractive couple making direct eye contact with the camera in a bright, sun-drenched outdoor setting, holding neon green energy drink cans that pop against their matching white outfits.
  • — An attractive pair of best friends making direct eye contact with the camera in a warm golden-hour rooftop setting, holding vibrant floral cocktails that pop against their neutral linen looks.
  • — An attractive duo making direct eye contact with the camera in a crisp beachside setting, holding bold red smoothie cups that pop against their soft pastel swimwear.

Themes

  • Brand Partnership
  • Youth Culture
  • Summer Lifestyle
  • Social Event

Techniques

  • Product Placement
  • Natural Lighting
  • Portraiture

Trends

  • Experiential Marketing
  • Influencer Collaboration

Post caption

Stepping out for the first time in San Diego with our friends @drinkpoppi #poppipartner