Viral Hooks
Trending short videosMan in Poppi Subway overalls
D

@drinkpoppi

Instagram Ā· Carousel

@drinkpoppi šŸ«§šŸ’š POPPI x SUBWAY GIVEAWAY with @robert_rausch šŸ’ššŸ«§ are you obsessed with these iconic overalls as much as we are?! šŸ¤­ FIFTY lucky winners will have the chance to win their very own @drinkpoppi x @subway overalls as seen on the one-and-only Rob šŸ’š PLUS a case of strawberry lemon poppi and a case of orange poppi šŸ«§ HOW TO ENTER: šŸ¤³šŸ» follow @drinkpoppi @subway on Instagram šŸ’š like this post šŸ—£ļø tag a friend in the comments with why you want to win BONUS: comment with ā€œšŸ‘–ā€ on each of our last THREE posts for extra entries! Giveaway is open to all legal residents of the continental US and DC, who are 18+ years of age. No purchase necessary to enter or win giveaway. Giveaway starts on 08/20/26 at 11AM CT and ends on 08/23/26 at 11:59PM CT. Entries must be received in that period of time in order to qualify. 50 (fifty) winners will be chosen at random. The prize per winner consists of: 1 (one) 12-pack case of Strawberry Lemon poppi, 1 (one) 12-pack case of Orange poppi, 1 (one) poppi x Subway overalls. This contest is in no way sponsored, endorsed or associated with Instagram.

View original on Instagram

Performance

Views
1M
Likes
66.8K
Comments
1.6K
Engagement
6.8%
Outlier
33.4Ɨ

Video #39521 Ā· Carousel

Man in Poppi Subway overallsfrom @drinkpoppi

[01]

Overview

A promotional photograph for a Poppi and Subway brand collaboration, featuring influencer Robert Rausch wearing co-branded overalls behind a Subway counter. The image is part of a giveaway announcement designed to drive engagement and promote both brands' products and merchandise.

[03]

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[04]

Classification

Format
Carousel
Concepts
Giveaway AnnouncementBrand ShowcaseThemed Announcement
Elements
Product PlacementThematic StagingDirect Flash
Account
BrandPersonal Brand
Topics
Brand MarketingFoodBeveragesFashion

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook Ā· 35%

šŸ«§šŸ’š POPPI x SUBWAY GIVEAWAY with @robert_rausch šŸ’ššŸ«§

Visual hook Ā· 65%

A shirtless man in vibrant, co-branded yellow and green overalls stands in a Subway, creating a strong visual contrast and pattern interrupt. The unusual attire, direct gaze, and bright colors immediately capture attention.

[06]

Hook template

Steal this for your own video

A [person or character] wearing [unexpected or co-branded outfit] stands in [recognizable brand environment], creating an instant visual contradiction.

  • ā€” A shirtless chef wearing neon fast-food branded overalls stands behind a fine dining counter, demanding a second look.
  • ā€” A fitness influencer wearing a donut-shop uniform stands inside a gym, clashing two worlds in one frame.
  • ā€” A Wall Street trader wearing a surf brand wetsuit stands on the floor of the New York Stock Exchange, stopping every scroll.

Themes

  • Brand Collaboration
  • Summer Vibe
  • Nostalgia
  • Workwear Fashion

Techniques

  • Direct Flash Photography
  • Thematic Staging
  • Product Placement

Trends

  • Influencer Marketing
  • Co-branded Merchandise Drops
  • Giveaway Campaigns

Post caption

šŸ«§šŸ’š POPPI x SUBWAY GIVEAWAY with @robert_rausch šŸ’ššŸ«§ are you obsessed with these iconic overalls as much as we are?! šŸ¤­ FIFTY lucky winners will have the chance to win their very own @drinkpoppi x @subway overalls as seen on the one-and-only Rob šŸ’š PLUS a case of strawberry lemon poppi and a case of orange poppi šŸ«§ HOW TO ENTER: šŸ¤³šŸ» follow @drinkpoppi @subway on Instagram šŸ’š like this post šŸ—£ļø tag a friend in the comments with why you want to win BONUS: comment with ā€œšŸ‘–ā€ on each of our last THREE posts for extra entries! Giveaway is open to all legal residents of the continental US and DC, who are 18+ years of age. No purchase necessary to enter or win giveaway. Giveaway starts on 08/20/26 at 11AM CT and ends on 08/23/26 at 11:59PM CT. Entries must be received in that period of time in order to qualify. 50 (fifty) winners will be chosen at random. The prize per winner consists of: 1 (one) 12-pack case of Strawberry Lemon poppi, 1 (one) 12-pack case of Orange poppi, 1 (one) poppi x Subway overalls. This contest is in no way sponsored, endorsed or associated with Instagram.

Man in Poppi Subway overalls | Viral Hooks