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What if the most premium youth sports product was the one parents didn’t have to pay for?
That’s the vision @brianmazza sees for @sportingclubwestchester1984
No training fees.
No tournament fees.
No club expenses.
And players don’t even have to leave their current teams.
The model flips one of the fundamental assumptions of elite youth sports:
Instead of asking “How much can we charge the athlete?”
Ask “How valuable can we make the ecosystem around the athlete?”
Remove price as the filter → attract more talent → create better competition → build a stronger brand → attract more sponsors, partners and resources.
For decades, we’ve assumed making youth sports better means making them more expensive.
We’re betting those two things don’t have to move together.
And if the economics work, this could become a very interesting blueprint for the future of elite youth sports.
#sports #youthsports #businessideas #gyms #realestate
Transcript
This is a new level of insanity. Kinda thought it was a joke. Imagine private equity investing now 40,000,000,000 into youth sports just for Brian Mazza to happen. Brian is a fitness entrepreneur and part of the ownership group in Bruntley and La Liga tier Espanol. I asked Brian if you were to open up a facility today for youth sports, what do you do? And the concept he explained blew my mind. The whole model good be built around premium, no pay to play. Whether it's training or tournament fees, all club related expenses are covered. Families, you pay nothing. The one that kills me, though, is that players don't even have to leave their clubs. Let me explain. Lead training and competition will give them access to resources they could have never had before, and there's something really cool about that because most of these models put a financial burden on the family. Want better coaching? Want more scholarships? Pay, pay, pay, which means your talent pool is thus limited by your ability to pay. Brian's thought is to remove price as the filter and let talent be it. And if you do that right, the interesting thing here is this becomes a flywheel. Better players create better competition, and better competition creates a legacy brand. So instead of asking how much can we make off this kid, the question has now turned to how valuable of an ecosystem we can create around the kid. And the spooky part here is if you do this right, you shift the economics off the kid entirely. The ecosystem around this for brands alone is going to be invaluable, which is why the most premium product in youth sports today might be the one that athletes don't pay for at all. If you're interested in this model, make sure to comment, connect down below, and send this to a family that needs to see it.
