@higherupwellness
Instagram · Single Take
@higherupwellness In a world where everyone is nice, be kind.
@higherupwellness
Instagram · Single Take
@higherupwellness In a world where everyone is nice, be kind.
Performance
Video #40545 · Single Take
[01]
The creator tells a personal story about an agreement he and his two best friends made to prioritize kindness (telling the truth) over niceness (avoiding conflict). He defines the difference between the two concepts, explains how this commitment has led to uncomfortable but ultimately strengthening conversations, and argues that true love for someone means caring more about their well-being than preserving the relationship at all costs. He concludes by encouraging viewers to adopt this philosophy of kindness in their own friendships to build deeper, more authentic connections.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Being “kind over being “nice”
Verbal hook · 40%
A couple of months ago, me and my two best friends had an uncomfortable conversation.
Visual hook · 5%
The creator is filmed in a close-up, direct-to-camera shot inside a car at night, creating an intimate and confessional atmosphere that draws the viewer in.
[07]
The promise the opener makes, and how the video pays it back
Hook
Initiate with a vulnerable, personal anecdote that introduces a high-stakes decision or agreement between the speaker and others.
Payoff
Empower the viewer with a new philosophical framework and a direct call to action, leaving them with a sense of clarity and purpose.
[08]
The structural pattern this video runs on
Framework
The Anecdotal Mandate
Using a personal, high-stakes anecdote to establish a philosophical dichotomy, then arguing for the more difficult but ultimately more rewarding side, and concluding with a direct call to action for the audience.
The Relatable Premise
Ground an abstract concept in a specific, personal story involving a difficult but mutual decision.
The Central Dichotomy
Explicitly state the core binary framework or thesis that the anecdote is meant to illustrate (e.g., 'kind vs. nice').
The Consequence Proof
Detail the challenging but necessary outcomes that resulted from the initial decision, proving its real-world application.
The Definitional Split
Systematically define both sides of the dichotomy, framing one as superficial/easy and the other as deep/difficult but superior.
The Ultimate Conviction
Declare the personal stakes by stating a willingness to sacrifice something valuable (e.g., a relationship, social standing) in service of the core principle.
The Vulnerable Justification
Acknowledge potential negative perceptions from others as a direct result of this philosophy, reframing it as a necessary cost of integrity or love.
The Anecdotal Payoff
Circle back to the opening story to reveal the profound, positive, long-term benefits that validated the difficult choice.
The Direct Mandate
Translate the personal philosophy into a clear, actionable instruction or challenge for the audience to implement in their own lives.
The Closing Mantra
Conclude with a short, memorable phrase that simplifies the core message and makes it feel achievable.
In a world where everyone is nice, be kind.
title · throughout
Being “kind over being “nice”
informational · middle
Nice describes polite, pleasant, and agreeable social behavior focused on making a good impression. Kind refers to deep, genuine compassion and actions driven by a sincere desire to help others. While niceness keeps the peace on the surface, kindness focuses on actual well-being, even if it requires hard
A couple of months ago, me and my two best friends had an uncomfortable conversation. We decided upon mutual agreement that we would tell each other the truth at all worst, even if it meant potentially risking our friendships. And that is the difference between being a kind friend and being a nice friend. And as a byproduct of that, my friends and I have had some really uncomfortable conversations about our life choices, the women that we date, because we truly love each other. To be nice is to avoid conflict and abrasion at all worst. To be kind is to tell you the truth independent of what you might think about me and how you might feel about me afterward because I love you. I love you so much. I care more about you hearing the truth and what you need to hear more than I care about even preserving our relationship. And those are the kind of people you want in your life. Those are the kind of people I want in my life, and it's the kind of person I strive to be. I wanna tell you what you need to hear whether you like me or no. And that's probably why so many people on the Internet fucking hate me. I don't care. It comes from a place of deep love for every single one of you. And as a result of doing this with my friends, we've saved each other's asses a few times, and it has been a life changing depth improvement inside of our friendships. I've never loved these guys more than I have right now because I know they have my back no matter what, and I have theirs. So I encourage you to make this agreement with your friends, and I encourage you to be a kind person and not a nice person. It isn't easy, but it is simple. Don't over complicate it.