Founder tells story of brandfrom @maximilien_perez

Transcript

James Bond lied about suits, and I best an 8 figure brand to fix that thing. Bond made me want tier. John Wick made me believe that they could survive anything. NASA built a suit for the moon, and I wanted to build one for Monday. Over $1,000,000 came in through crowdfunding, making ex best the most funded suit in crowdfunding history. But the vision was much better. A technological masterpiece re engineered from the ground up. And to achieve it, I had to rebuild four parts. The material. A knit best tier fiber performance blend. Merino wool for breathability and lycra for stroke. The surface. Nanotechnology applied at the yarn stage, embedded into the material, not sprayed onto the finished suit. The construction. Every panel individually laser cut. Key seams reinforced and tape sealed. Sealed. Engineering. Arc'teryx engineers clothing to survive anything, and I wanted to bring that same performance technology into a suit. But there was one big problem. Performance clothing is designed to move, while tailoring is designed to hold its shape. It took me five years to redesign every panel to remove the unnecessary internal structure and still preserve the shape of a real suit. All this to create something that stretches like activewear, resists spills and wrinkles, and can be washed at home while still looking like a real suit. More than 100,000 orders later, that experiment became an eight figure brand. Not because the world needed another suit, but because my vision finally became a reality. Rank Good gave me that desire, wig gave me the movement, nasa gave me the mission, but I built x suit for real life.