Viral Hooks
Trending short videosExplaining pool renovation design choices
J

@jennaphipps

Instagram · Vlog

@jennaphipps okay we listened to you guys and we are not changing the depth 🎉 I totally agree that a deep end would be really fun and we also realized that we have other upgrades we rather do with our budget 🏊🏻‍♀️ can’t wait to start next year!!!!

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The edit1 shot · 11 text
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Performance

Views
2.3M
Likes
84.6K
Comments
528
Engagement
3.7%
Outlier
2.2×
Length · 8 Sept 2026
1:02

Video #41449 · Vlog

Explaining pool renovation design choicesfrom @jennaphipps

[01]

Overview

The creator stands inside her empty, abandoned pool and explains a change in renovation plans based on audience feedback and cost-effectiveness. She details new upgrades she'd prefer to spend the budget on, such as adding full-width stairs, new lighting, and replacing a dangerous cliffside bench with a glass railing, showing inspiration photos for each idea. She concludes by outlining the remaining work (plaster, tiles, plumbing) and explaining the project timeline is delayed until after her baby is born.

[02]

Simple outline

  1. 1Acknowledge audience feedback
  2. 2Announce a plan change
  3. 3Reveal the new vision
  4. 4Introduce a new obstacle
  5. 5Set future expectations

[03]

Related videos

[04]

Classification

Format
Concepts
Journey DocumentationQ&A ResponseValue Vlog
Elements
Social Proof ScreenshotB-Roll CutawayJump CutTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 25%

renovating our abandoned pool

Verbal hook · 55%

Every single one of you have told us to not make our pool more shallow.

Visual hook · 20%

The creator is standing inside a large, empty, dirty swimming pool, which is an unusual and visually arresting setting that immediately creates curiosity.

[06]

Hook template

Steal this for your own video

Every single one of you told me [contrarian action I was about to take] — so here's what I'm doing instead.

  • — Every single one of you told me to stop dyeing my hair blonde at home — so here's what I'm doing instead.
  • — Every single one of you told me to stop posting short-form content — so here's what I'm doing instead.
  • — Every single one of you told me to not renovate my kitchen before selling — so here's what I'm doing instead.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Directly address the audience's collective feedback on a previous decision, immediately validating their engagement and creating a sense of shared ownership in the narrative.

Payoff

Establish a clear reason for a delay in the project's timeline, often tied to a personal and relatable life event, while explicitly promising future updates. This manages expectations and functions as a cliffhanger, ensuring the audience will return for the next chapter.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Community-Driven Pivot

The narrative centers on responding to audience feedback by changing a previously stated plan, justifying the pivot with practical reasons, and then revealing a new, more ambitious vision that introduces its own set of challenges, thereby hooking the audience for a future update.

  1. 1

    The Community Callback

    Explicitly state that the audience's input has been heard and is the catalyst for the story's development, showing a montage of their comments to prove it.

  2. 2

    The Decisive Pivot

    Announce a significant change from the original plan, directly resolving the conflict or concern raised by the audience.

  3. 3

    The Pragmatic Rationale

    Justify the pivot with a logical, relatable reason (e.g., budget, efficiency, expert advice), grounding the decision in reality and building trust.

  4. 4

    The Vision Board Reveal

    Systematically present a list of new, exciting upgrades or features that are now possible because of the pivot, using aspirational visuals to build excitement for the new direction.

  5. 5

    The Reality Check

    Introduce a new complication, cost, or obstacle associated with the new vision, creating fresh tension and a problem to be solved in a future installment.

  6. 6

    The Foundational Blueprint

    Briefly list the core, non-negotiable tasks that still need to be done, reinforcing the scale and scope of the project.

Themes

  • Home renovation
  • Design planning
  • Budgeting
  • Community feedback

Techniques

  • Direct address
  • Storytelling
  • Visual aids

Post caption

okay we listened to you guys and we are not changing the depth 🎉 I totally agree that a deep end would be really fun and we also realized that we have other upgrades we rather do with our budget 🏊🏻‍♀️ can’t wait to start next year!!!!

Text overlays

  • title · beginning

    renovating our abandoned pool

  • contextual · beginning

    Keep the depth!! 🙌🙌

  • contextual · beginning

    Keep the depth!! You'll wish you had.

  • contextual · beginning

    More shallow??? How do you play mermaids in a shower pool

  • contextual · beginning

    Pleaseee keep the depth of the pool

  • contextual · beginning

    Don't lose all that depth! Please.

  • contextual · beginning

    Girl don't make it more shallow just build in more steps into the corner so you can walk into the pool

  • contextual · beginning

    Noooo keep the depth

  • contextual · beginning

    you gotta keep the pool deep!

  • contextual · beginning

    I hope you keep the depth! ❤️

  • contextual · beginning

    Don't make it more shallow!

Transcript

Every single one of you have told us to not make our pool more shallow. After talking to our engineer, talking to our pool guy, we are changing the plans now. Basically, it's more cost effective not to change the depth of a pool. And I have some upgrades that I wanna do, so I'd rather put the budget towards that. Like some stairs. I would love stairs that extend the whole end here with one stair going on a bit further, so we do have a little shallow area. I would love some new lights along this whole wall. Diving board is going. It's made of wood. I want to swap out this bench for obvious reasons. It's on the side of a cliff for just a ledge and then a glass railing. Problem is it's gonna be very expensive because engineers will definitely have to be involved. I'll let you know when we have an answer on this. For the inside of the pool, we'll redo the plaster, add some fun tiles, and then redo electrical, redo the plumbing. Unfortunately, we won't be starting it until little one is here just because I'm not standing and watching everyone do this. I wanna rip up some concrete. I wanna put some tile on. I wanna do it too.

Explaining pool renovation design choices | Viral Hooks