Viral Hooks
Trending short videosReviewing my backyard renovation project
J

@jennaphipps

Instagram · Vlog

@jennaphipps A few mistakes were made with the backyard but luckily my @hayday farm is perfect. Download Hayday with my link in bio #ad #haydaypartner

View original on Instagram

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Performance

Views
1.4M
Likes
47.7K
Comments
179
Engagement
3.3%

Video #16846 · Vlog

Reviewing my backyard renovation projectfrom @jennaphipps

[01]

Overview

The creator provides a review of their recent backyard transformation project. They start by showing a dramatic before-and-after, then list their regrets, including issues with cracked concrete and poor plant placement, before highlighting the successes, such as a self-built staircase, a rock wall, and the addition of a lawn.

[02]

Simple outline

  1. 1Show dramatic transformation
  2. 2Admit project mistakes
  3. 3Showcase project successes
  4. 4State future improvements

[03]

Related videos

[04]

Classification

Format
Concepts
Before/After TransformationJourney DocumentationReview
Elements
VoiceoverB-Roll CutawayMontage EditingOverhead Shot

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

It's been months since I transformed my backyard from this to this.

Visual hook · 65%

A dramatic top-down drone shot showing a stark before-and-after transformation of a messy, overgrown backyard into a professionally landscaped space.

[06]

Hook template

Steal this for your own video

Open with a dramatic top-down [aerial or overhead] before-and-after: reveal [messy starting space] transforming into [finished upgraded space].

  • — Open with a dramatic top-down aerial before-and-after: reveal a cluttered backyard transforming into a landscaped outdoor retreat.
  • — Open with a dramatic top-down overhead before-and-after: reveal a chaotic pantry transforming into an organized storage system.
  • — Open with a dramatic top-down aerial before-and-after: reveal a bare garden plot transforming into a thriving vegetable garden.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A high-impact 'before and after' comparison that immediately demonstrates a significant change and establishes the creator's authority on the topic.

Payoff

A concluding statement that frames the project as an ongoing journey of improvement, leaving the audience with a sense of optimism and future potential.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The 'Regrets & Wins' Retrospective

A candid review of a completed project or experience, transparently sharing both the failures and successes to build trust and provide a balanced, relatable perspective.

  1. 1

    The Honest Confession

    The creator sets the stage by stating their intention to share both the good and the bad, framing the review as authentic and transparent.

  2. 2

    The 'What Went Wrong' List

    A rapid-fire enumeration of mistakes, errors, or negative outcomes. Each point is presented as a learning experience, building relatability.

  3. 3

    The Positive Pivot

    A clear transitional statement that shifts the narrative's focus from the negative to the positive, creating anticipation for the successes.

  4. 4

    The 'What Went Right' List

    A showcase of the project's successful elements, highlighting key wins and sources of pride to create a satisfying payoff.

Themes

  • DIY
  • Home Improvement
  • Learning from mistakes
  • Project reflection

Techniques

  • Voiceover
  • Drone videography
  • Before-and-after comparison

Trends

  • DIY project showcase

Post caption

A few mistakes were made with the backyard but luckily my @hayday farm is perfect. Download Hayday with my link in bio #ad #haydaypartner

Text overlays

  • contextual · end

    okay, it's a little dead now

Transcript

It's been months since I transformed my backyard from this to this. And if I'm being completely honest, there are a few things I do regret doing, but also a lot of things that I do love. Okay. Let's start with the regrets. We should have cut the lines in our concrete instead of drawing them because, our concrete cracked. Another one, I didn't realize that these plants were gonna grow so freaking tall, and I put them all in the front row. They're starting to completely bury some of the other smaller plants. And lastly, I just chose way too many different plants, but there are some things we just knocked out of the park. Like, for one, the staircase. We built it ourselves, and I am just no, so proud of it. I also love the rock wall that we built for the garden. I think when the plants really grow and become very fluffy, it will just look even better. And lastly, I love that we put grass. There was no grass before, and I love just the green it adds to the backyard. But luckily, over the next few years, I will continue to change up the garden until it's absolutely perfect. And it

Reviewing my backyard renovation project | Viral Hooks