Viral Hooks
Trending short videosAesthetic lipstick and pencil swatches
K

@kikomilano

TikTok · 10 Shot

@kikomilano Your lip game will never be the same 💜 Meet your new lip combos must-haves: #KIKOClubK Pigment Pop Lipstick + Lip Pencil. Instant colour payoff, all-day comfort, shades from nudes to intense. Mix it up. Your lips, your rules. #JoinClubK *Check locally as launch date may vary by country. #KIKOMilano #makeup #lipcombo

View original on TikTok

The edit1 shot · 8 text
Shots Text0:13

Performance

Views
2.8M
Likes
7.8K
Comments
85
Engagement
0.3%
Outlier
208.9×
Length · 3 Sept 2026
0:13

Video #41610 · 10 Shot

Aesthetic lipstick and pencil swatchesfrom @kikomilano

[01]

Overview

The video showcases the 'Club K Pigment Pop' makeup line through a fast-paced montage. It features aesthetic shots of the lip pencils and lipsticks, extreme close-ups of the product tips and textures, and a series of swatches on an arm to demonstrate the color payoff of different shades and pairings.

[02]

Simple outline

  1. 1Showcase the collection
  2. 2Demonstrate component A
  3. 3Demonstrate component B
  4. 4Repeat with new components

[03]

Related videos

2.3M346.1×Lip combo product swatch demo@kikomilano · Showcase1.2M66.7×Aesthetic makeup collection product showcase@kikomilano · Product Showcase1.6M125.1×High-energy montage of new makeup@kikomilano · Brand Showcase2.4M10.5×Aesthetic makeup product swatch montage@kikomilano · Product Showcase3.7M220.2×Fast-paced makeup product montage@kikomilano · Brand Showcase2.4M178.7×Aesthetic montage of makeup products@kikomilano · Brand Showcase1M3×Aesthetic montage teasing new lipgloss@sephora · Product Showcase5.9M526.3×Aesthetic lip product application montage@kikomilano · Product Showcase458.6KSensory product and dessert pairing@sephora · Product Showcase1.2M141.3×Finding all lilac makeup products@kikomilano · Showcase376.7KAesthetic product application montage.@gisou · Brand Showcase3.1M884.1×Aesthetic close-ups of lip product@refybeauty · Product Showcase

[04]

Classification

Format
10 Shot
Concepts
Product ShowcaseVibe Showcase
Elements
Montage EditingText OverlayMood MusicMacro Photography
Account
Brand
Topics
MakeupCosmetics / SkincareBeauty

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook · 100%

Rapid cuts between a large pile of vibrant red lip pencils and extreme close-up shots of the perfectly sharpened pencil tips, creating visual texture and high color contrast.

[06]

Hook template

Steal this for your own video

Rapid cuts between a massive pile of [product in signature color] and extreme close-ups of [specific detail that proves quality], building visual texture through [color/contrast element].

  • — Rapid cuts between a massive pile of vibrant orange athletic sneakers and extreme close-ups of the stitched sole edges, building visual texture through bold color contrast.
  • — Rapid cuts between a massive pile of deep green matcha tins and extreme close-ups of the fine powder texture as it's tapped out, building visual texture through rich color saturation.
  • — Rapid cuts between a massive pile of glossy burgundy fountain pens and extreme close-ups of the perfectly tapered nib tips, building visual texture through high-gloss contrast.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A visually abundant and chaotic shot of the entire product line, immediately establishing scale, color story, and aesthetic appeal before focusing on individual items.

Payoff

A final, clean, static shot of a product pairing, serving as a visual summary and reinforcing the core concept of the collection.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Paired Demonstration Loop

To showcase a series of complementary product pairings through a rapid, visually satisfying, and repeatable demonstration format, emphasizing aesthetic harmony and product performance.

  1. 1

    The Aesthetic Primer

    A series of rapid, extreme close-ups on the products' form (e.g., the tip of a pencil, the shape of a lipstick) to highlight texture, quality, and create tactile anticipation for their application.

  2. 2

    The Combination Showcase

    The core repeating segment of the video where a specific pairing of items is demonstrated. This beat is composed of the repeating micro-pattern.

Themes

  • product launch
  • color variety
  • makeup trends

Techniques

  • montage editing
  • macro photography
  • color contrast

Trends

  • ASMR-style product shots
  • fast-paced product showcases

Post caption

Your lip game will never be the same 💜 Meet your new lip combos must-haves: #KIKOClubK Pigment Pop Lipstick + Lip Pencil. Instant colour payoff, all-day comfort, shades from nudes to intense. Mix it up. Your lips, your rules. #JoinClubK *Check locally as launch date may vary by country. #KIKOMilano #makeup #lipcombo

Text overlays

  • contextual · middle

    CLUB K PIGMENT POP LIP PENCIL 30 SILENT DROP

  • contextual · middle

    CLUB K PIGMENT POP LIPSTICK 30 SILENT DROP

  • contextual · middle

    CLUB K PIGMENT POP LIP PENCIL 25 NO CAP

  • contextual · middle

    CLUB K PIGMENT POP LIPSTICK 01 WARM-UP SET

  • contextual · middle

    CLUB K PIGMENT POP LIP PENCIL 26 MYSTIC AURA

  • contextual · middle

    CLUB K PIGMENT POP LIPSTICK 18 CLUB CODED

  • contextual · end

    CLUB K PIGMENT POP LIP PENCIL 22 IT'S GIVING

  • contextual · end

    CLUB K PIGMENT POP LIPSTICK 02 WON'T GHOST YOU

Aesthetic lipstick and pencil swatches | Viral Hooks