@rhode
Instagram · Carousel
@rhode our tiniest rhode blush yet 🎀🔒 pocket pearl in gemini, monet, and monaco, along with the rest of the collection designed with @alexandramalenaleclerc, arrive on september 15th at 9am PT. get on the list—exclusively on rhodeskin.com.
Performance
Video #41730 · Carousel
[01]
A high-quality promotional photograph for the beauty brand 'rhode'. It features a model with a dewy makeup look, wearing a pink sweater, holding a new blush stick, with the brand's name overlaid on the image to announce a product launch.
[02]
[03]
6.2M76.9×Aesthetic flat lay of Rhode makeup products.@rhode · Product Showcase
2.7M32.9×Model in leather pants promoting beauty products.@rhode · Product Promo
1.9M23.7×Model on bed with rhode cosmetics.@rhode · Product Promo
4.4M54.3×Close-up of a shimmery makeup stick@rhode · Product Showcase
2.7M1.3×Stacked brown makeup bronzer sticks.@rhode · Product Showcase
3.1M2.1×Hailey Bieber wearing pink blush@rhode · Product Showcase
4.7M17.9×Model showcasing pink makeup products@rarebeauty · Product Showcase
5.3M64.9×Aesthetic close-up of Rhode product@rhode · Product Showcase
5.5M24.4×Editorial beauty shot with pink branding@rhode · Brand Showcase
5.1M3.5×Aesthetic shot of Rhode highlight milk@rhode · Product Showcase
2MAesthetic flat lay of bronzer sticks@rhode · Product Showcase
7M86.8×Woman holding black bag with cosmetic charm@rhode · Product Promo[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
our tiniest rhode blush yet 🎀🔒
Visual hook · 65%
The model's direct, engaging eye contact combined with a vibrant pop of pink blush on her cheek creates an immediate focal point. The clean, high-quality aesthetic and the clear presentation of the new product also serve to capture attention.
[06]
Steal this for your own video
A close-up shot of holding , eyes locked on camera, with a single as the only focal point against a .
[07]
The promise the opener makes, and how the video pays it back
Hook
A single, professionally shot image featuring a person who embodies the brand's target aesthetic, often making eye contact to create an immediate connection with the viewer.
Payoff
The payoff is the immediate visual confirmation of the product's desirable outcome, presented as an aspirational look. The explicit call to action is deferred to the caption, allowing the image to remain purely aspirational.
[08]
The structural pattern this video runs on
Framework
The Hero Shot
To deliver a complete and compelling product story within a single, high-impact visual. The image serves as a self-contained narrative, simultaneously showing the product, its user, and its desirable result, while a brand overlay anchors the identity.
The Unified Narrative
This single slide functions as the entire story. It visually integrates the subject (the product), its context (the person holding it), and its effect (the result on the person's face), leaving no ambiguity about its purpose or value.
our tiniest rhode blush yet 🎀🔒 pocket pearl in gemini, monet, and monaco, along with the rest of the collection designed with @alexandramalenaleclerc, arrive on september 15th at 9am PT. get on the list—exclusively on rhodeskin.com.
branding · photo_0
rhode