@rhode
Instagram · Carousel
@rhode worn by @alexandramalenaleclerc 🖤🔒 on cheeks—pocket pearl in monaco on lips—peptide lip tint in sweet apple on the hip—flutter charm the exclusive collaboration arrives september 15th at 9am PT. preview now—only on rhodeskin.com.
Performance
Video #41843 · Carousel
[01]
This is a promotional image for the beauty brand 'rhode', featuring a model in a bedroom setting. The photo advertises an upcoming exclusive collaboration, showcasing new products like a lip tint, a cheek product, and a unique 'flutter charm' accessory worn on her hip.
[02]
[03]
1.9M23.7×Model on bed with rhode cosmetics.@rhode · Product Promo
6.2M76.9×Aesthetic flat lay of Rhode makeup products.@rhode · Product Showcase
6.4M78.6×Model holding a pink blush stick@rhode · Product Promo
5.3M64.9×Aesthetic close-up of Rhode product@rhode · Product Showcase
323.7KSkincare routine for glowing skin@rhode · Product Showcase
5.1M3.5×Aesthetic shot of Rhode highlight milk@rhode · Product Showcase
2.1MAesthetic shot of rhode skincare products@rhode · Product Showcase
4.4M54.3×Close-up of a shimmery makeup stick@rhode · Product Showcase
7M86.8×Woman holding black bag with cosmetic charm@rhode · Product Promo
2.7M1.3×Stacked brown makeup bronzer sticks.@rhode · Product Showcase
3M20.1×Hailey Bieber's bronzed nighttime glam look.@rhode · Inspo Lookbook
2M9.5×Glossy lip tint swatches and tubes@rhode · Showcase Carousel[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 40%
the exclusive collaboration arrives september 15th at 9am PT.
Visual hook · 60%
A model's direct, over-the-shoulder gaze combined with high-contrast lighting on her skin and an unusual product worn as a belt accessory creates immediate intrigue.
[06]
Steal this for your own video
A model shot in with — no context, no caption, just a drop date.
[07]
The promise the opener makes, and how the video pays it back
Hook
The entire slide functions as the hook, using a single, high-quality, editorial-style photograph to stop the scroll and establish a specific brand mood and intrigue.
Payoff
The payoff is delivered entirely in the caption, which deconstructs the visual, provides specific product information, and presents a clear call-to-action, converting the intrigue generated by the image.
[08]
The structural pattern this video runs on
Framework
The Single-Frame Statement
To use a single, high-impact editorial image as the entire visual narrative, relying on a minimalist brand overlay for identity and the caption for all context, product details, and call-to-action. This format treats the post as a digital billboard.
The Visual Statement
The primary image serves as a complete, self-contained visual narrative, conveying style, attitude, and subtle product placement without needing further slides.
The Brand Stamp
A minimalist text overlay that cleanly and confidently claims the visual, reinforcing brand identity without distracting from the image.
worn by @alexandramalenaleclerc 🖤🔒 on cheeks—pocket pearl in monaco on lips—peptide lip tint in sweet apple on the hip—flutter charm the exclusive collaboration arrives september 15th at 9am PT. preview now—only on rhodeskin.com.
branding · photo_0
rhode