Viral Hooks
Trending short videosAesthetic flat lay of Rhode makeup products.
R

@rhode

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@rhode alexandra’s shimmery world of rhode 🎀🔒 discover the exclusive collaboration for a shimmery look and a little charm that tag along wherever you go. pocket pearl​ our coveted pocket blush formula, reimagined in a teeny size. it flushes cheeks with a reflective, shimmery finish in three new shades: monet, gemini, and monaco.​ sweet apple​ a shimmery golden brown peptide lip tint that smells like a tart apple candy.​ charms​ the flutter charm and rhode carabiner let you turn pocket pearl into a charm. each comes with a looped cap so you can bring your shimmery flush on the go. arrives september 15th at 9am PT. preview the limited edition collection—only on rhodeskin.com.

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Performance

Views
6.2M
Likes
414.7K
Comments
1.8K
Engagement
6.7%
Outlier
76.9×

Video #41437 · Carousel

Aesthetic flat lay of Rhode makeup products.from @rhode

[01]

Overview

This is a promotional image for the beauty brand Rhode, showcasing a new collection of shimmery blush sticks and lip tints in a flat lay arrangement. The post announces an exclusive collaboration, likely with someone named Alexandra, and provides launch details in the caption to generate excitement and drive sales.

[02]

Simple outline

  1. 1Establish theme with visuals
  2. 2Showcase the subject matter
  3. 3Overlay a conceptual title

[03]

Related videos

2.7M32.9×Model in leather pants promoting beauty products.@rhode · Product Promo6.4M78.6×Model holding a pink blush stick@rhode · Product Promo1.9M23.7×Model on bed with rhode cosmetics.@rhode · Product Promo323.7KSkincare routine for glowing skin@rhode · Product Showcase2MAesthetic flat lay of bronzer sticks@rhode · Product Showcase2.7M1.3×Stacked brown makeup bronzer sticks.@rhode · Product Showcase4.4M54.3×Close-up of a shimmery makeup stick@rhode · Product Showcase5.1M3.5×Aesthetic shot of Rhode highlight milk@rhode · Product Showcase2M9.5×Glossy lip tint swatches and tubes@rhode · Showcase Carousel3M20.1×Hailey Bieber's bronzed nighttime glam look.@rhode · Inspo Lookbook2.1MAesthetic shot of rhode skincare products@rhode · Product Showcase2.5M45.9×Creator pitches hypothetical brand collaboration@spaceboycole · Hypothetical Case Study

[04]

Classification

Format
Carousel
Concepts
Product ShowcaseProduct PromoFlat Lay Detail Carousel
Elements
Flat LayOverhead ShotText OverlayMinimalist Layout
Account
BrandPersonal Brand
Topics
Cosmetics / SkincareBeautyMakeupProduct Launch

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

alexandra's shimmery world of rhode

Verbal hook · 10%

alexandra’s shimmery world of rhode 🎀🔒 discover the exclusive collaboration...

Visual hook · 45%

An aesthetically pleasing flat lay of shimmery makeup products scattered across a bright white background. The pops of pink and bronze, combined with the minimalist composition and clean lighting, create an immediate visual appeal and draw attention to the product textures.

[06]

Hook template

Steal this for your own video

[Person's Name]'s [Aesthetic Descriptor] World of [Brand or Product Category]

  • — Emma's Minimalist World of Lululemon
  • — Jordan's Gritty World of Stanley Tools
  • — Sofia's Cozy World of Anthropologie

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An aesthetically composed 'still life' or 'flat lay' image that immediately establishes a mood and showcases the core subject matter (products, items, concepts) in an appealing, scattered arrangement.

Payoff

The payoff is the immediate and complete understanding of the theme and subject. The viewer grasps the entire concept without needing to swipe, with the caption providing context and a call to action.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Thematic Still Life

To establish a complete theme, mood, and subject in a single, artfully composed image. It functions as a visual title card or a magazine-style product spread, using a text overlay to name the 'world' being presented.

  1. 1

    The World Reveal

    A single slide that combines a comprehensive visual showcase of the subject with a title-card-style text overlay. The text gives a name to the 'world' or concept the visuals are creating, framing the entire presentation in one glance.

Themes

  • New product launch
  • Brand collaboration
  • Aesthetic beauty
  • Minimalism

Techniques

  • Flat lay photography
  • Overhead shot
  • Product styling
  • High-key lighting

Trends

  • Aesthetic product shots
  • Minimalist flat lays
  • Brand collaborations

Post caption

alexandra’s shimmery world of rhode 🎀🔒 discover the exclusive collaboration for a shimmery look and a little charm that tag along wherever you go. pocket pearl​ our coveted pocket blush formula, reimagined in a teeny size. it flushes cheeks with a reflective, shimmery finish in three new shades: monet, gemini, and monaco.​ sweet apple​ a shimmery golden brown peptide lip tint that smells like a tart apple candy.​ charms​ the flutter charm and rhode carabiner let you turn pocket pearl into a charm. each comes with a looped cap so you can bring your shimmery flush on the go. arrives september 15th at 9am PT. preview the limited edition collection—only on rhodeskin.com.

Text overlays

  • branding · photo_0

    alexandra's shimmery world of rhode

Aesthetic flat lay of Rhode makeup products. | Viral Hooks