@bkcoffeeshop
Instagram · Carousel
@bkcoffeeshop Thyme and Cale forced us to post this. On a serious note, WE WON! We want to thank @thewebbyawards for this amazing honor. The hard work of our incredibly talented team is what makes this show so special, and receiving this recognition means the world. Thank you all for showing so much love to Brooklyn Coffee Shop each week. What latte are you ordering to celebrate? 🥜🌰
Performance
Video #24938 · Carousel
[01]
A graphic announcement poster celebrating a Webby Award win for 'Brooklyn Coffee Shop' in the comedy category. The post uses satirical text to feign disappointment in the victory, which is humorously juxtaposed with a photo of two people celebrating, all under the brand name 'Thyme & Cafe'.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Despite our very best efforts, Brooklyn Coffee Shop is the winner of the Video & Film - Comedy category in the 30th Annual Webby Awards.
Verbal hook · 15%
Despite our very best efforts, Brooklyn Coffee Shop is the winner...
Visual hook · 30%
A bold, text-heavy graphic with a dark blue background features a humorous juxtaposition between its satirical, begrudging text and a celebratory photo of two people in party hats with balloons and party blowers.
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening statement immediately grabs attention by framing a major win as an undesirable outcome ('Despite our very best efforts...'). This subversion of expectation acts as the primary hook.
Payoff
The sign-off encapsulates the entire post's ironic tone in a final, branded statement, leaving the reader with a clear and memorable summary of the persona.
[08]
The structural pattern this video runs on
Framework
The Ironic Triumph
To announce a significant achievement by feigning disappointment or reluctance. This framework uses reverse psychology and a strong, ironic persona to create a humorous and memorable announcement that subverts typical celebratory posts. The core tension is the contrast between the celebratory news and the begrudging tone of the text, often further contradicted by celebratory visuals.
The Reluctant Announcement
States the core achievement but frames it negatively, establishing the central ironic premise of the post.
The Persona-Reinforcing Rationale
Provides a justification for the feigned disappointment that reinforces a specific brand identity or character trait (e.g., being anti-mainstream, exclusive, or niche).
The Backhanded Gratitude
Directly addresses the audience or a third party with sarcastic or ironic thanks, further committing to the humorous persona and engaging the reader directly.
The Escalating Fictional Detail
Introduces a specific, often absurd, future action or plan that supposedly results from the 'unwanted' achievement, escalating the comedic scenario.
The Ironic Contradiction
Delivers a punchline that winks at the audience by directly contradicting the previous statement, revealing the feigned disappointment as a joke.
Thyme and Cale forced us to post this. On a serious note, WE WON! We want to thank @thewebbyawards for this amazing honor. The hard work of our incredibly talented team is what makes this show so special, and receiving this recognition means the world. Thank you all for showing so much love to Brooklyn Coffee Shop each week. What latte are you ordering to celebrate? 🥜🌰
informational · photo_0
Despite our very best efforts, Brooklyn Coffee Shop is the winner of the Video & Film - Comedy category in the 30th Annual Webby Awards.
contextual · photo_0
Mainstream success was never our intention. That's why we take solace in the fact that we did not win the People's Voice vote. An esteemed panel of artistic judges led us to victory, not the masses.
contextual · photo_0
We wanted to thank you all for doing such a horrible job at voting.
contextual · photo_0
Until the ceremony on May 11th, we will be on a silent retreat at our friend's apartment on the Lower East side to begin the journey of self-forgiveness.
contextual · photo_0
If you see us at Cipriani, no you didn't.
branding · photo_0
In begrudging victory, Thyme & Cafe
branding · photo_0
macadamia • goat • almond • oat • pistachio • peanut • sunflower seed • yak • macadamia • brazil nut • poppyseed • elk • acorn • poppyseed • acorn • raw yak • macadamia • acorn • elk • poppyseed • brazil nut • macadamia • raw yak