Viral Hooks
Trending short videosScripted scene explains decoy pricing
T

@tommythings

TikTok · Skit

@tommythings Tipuan harga penjual penjual licik ft. @reyfrangswa 🤣 #marketing #marketingtips #tipsmarketing #entrepreneur

View original on TikTok

The edit1 shot · 11 text
Shots Text0:34

Performance

Views
13.9M
Likes
746.4K
Comments
1.5K
Engagement
5.4%
Outlier
79.3×
Length · 23 Mar 2021
0:34

Video #4244 · Skit

Scripted scene explains decoy pricingfrom @tommythings

[01]

Overview

The creator plays a customer who asks a seller for the price of a pen. The seller presents two options: one pen for a low price or three pens for a slightly unattractive bundle price. The customer, thinking he's found a loophole, buys all three pens one by one for a total that is less than the bundle price, and then the seller reveals that this was a psychological trick to get him to buy three pens instead of just one.

[02]

Simple outline

  1. 1Pose a strategic question
  2. 2Stage a puzzling interaction
  3. 3Reveal a false conclusion
  4. 4Unveil the true mechanic

[03]

Related videos

[04]

Classification

Format
Concepts
Skit
Elements
Text OverlayTitle Text HookFollow / Subscribe CTA

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

TIPUAN UNTUK MENJUAL LEBIH BANYAK 🤫

Verbal hook · 20%

Mas harga bolpennya berapa ya?

Visual hook · 15%

A man in a grey shirt speaks directly to the camera, establishing an immediate connection with the viewer in a well-lit, modern office setting.

[06]

Hook template

Steal this for your own video

The [psychological trick] brands use to make you buy more [product category] 🤫

  • — The pricing trick coffee shops use to make you buy more drinks 🤫
  • — The menu trick restaurants use to make you order more food 🤫
  • — The bundle trick software brands use to make you buy more subscriptions 🤫

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold text overlay that states a provocative premise or promises a secret insight, creating an immediate curiosity gap for the viewer.

Payoff

The creator breaks the fourth wall to deliver a direct call-to-action, framing it as a way for the viewer to gain the knowledge just demonstrated and avoid being manipulated in the future.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Decoy Reversal

A narrative skit that demonstrates a psychological trick by showing a scenario where one character appears to be making a mistake, only to have the true, hidden logic revealed at the end, reversing the perceived power dynamic.

  1. 1

    The Setup

    A character initiates a common interaction or asks a standard question, establishing a familiar and relatable scenario for the audience.

  2. 2

    The Strategic Dilemma

    A second character presents a choice with two options: one straightforward and one that appears to be a 'better deal' but acts as a psychological anchor or decoy.

  3. 3

    The Counterintuitive Action

    The first character repeatedly makes a choice that seems illogical or inefficient based on the options provided, building suspense and viewer confusion.

  4. 4

    The Perceived Victory

    The first character concludes the interaction and points out how their 'illogical' choices led to a better outcome for them, creating a moment of false triumph.

  5. 5

    The Strategic Reveal

    The second character explains the underlying psychology of the situation, revealing that the first character's actions were the intended outcome all along, which reverses the narrative's power dynamic and delivers the 'aha' moment.

Themes

  • Consumer psychology
  • Sales strategy
  • Value perception

Techniques

  • Storytelling
  • Direct address
  • Educational content

Post caption

Tipuan harga penjual penjual licik ft. @reyfrangswa 🤣 #marketing #marketingtips #tipsmarketing #entrepreneur

Text overlays

  • title · beginning

    TIPUAN UNTUK MENJUAL LEBIH BANYAK 🤫

  • contextual · beginning

    “Mas harga bolpennya berapa ya?”

  • informational · beginning

    Rp 3.000

  • informational · beginning

    Rp 10.000

  • contextual · beginning

    “Beli 1 ya”

  • contextual · middle

    “Beli 1 lagi ya”

  • contextual · middle

    “Saya beli yang terakhir ya”

  • contextual · middle

    “Gak salah ngitung nih mas, saya beli 3 🖊️🖊️🖊️ tuh cuma Rp 9.000 loh 😎”

  • informational · end

    “Iya tapi trik ini bikin semua orang beli 3, bukan cuma 1.”

  • informational · end

    “Sekarang yang salah ngitung siapa? 😎😎”

  • call-to-action · end

    Follow gw biar makin pinter dan gak ketipu ya 😉

Transcript

Okay.

Scripted scene explains decoy pricing | Viral Hooks