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Trending short videosPsychological sales technique skit
T

@thejordisegues

TikTok · Skit

@thejordisegues #marketing #marketingtips #trucospsicologicos #jordisegues #parati

View original on TikTok

The edit1 shot · 11 text
Shots Text0:26

Performance

Views
12.4M
Likes
1.6M
Comments
3.4K
Engagement
13.2%
Outlier
71×
Length · 12 Aug 2020
0:26

Video #4246 · Skit

Psychological sales technique skitfrom @thejordisegues

[01]

Overview

The creator performs a skit, playing both a customer and a seller, to demonstrate a psychological pricing technique. The seller offers pens at one for $3 or three for $10. The customer, attempting to be clever, buys three pens individually for a total of $9, only for the seller to reveal that the pricing strategy successfully tricks most people into buying three pens instead of just one, thus increasing overall sales volume.

[02]

Simple outline

  1. 1Present a confusing offer
  2. 2Show a character exploiting it
  3. 3Reveal the hidden strategy
  4. 4Reframe the 'winner'

[03]

Related videos

[04]

Classification

Format
Concepts
SkitTutorial / How To
Elements
Text OverlayJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

TÉCNICA para VENDER MÁS! 😱

Verbal hook · 25%

Eh, qué pasa? A cuanto van los bolis?

Visual hook · 20%

An extreme close-up of the creator's face with an expressive, mischievous look as he holds up a pen directly to the camera.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold text overlay promising a secret technique or valuable insight, paired with the start of a relatable scenario.

Payoff

A rhetorical question or final statement that reverses the perceived power dynamic, confirming the first character's superior strategy and delivering the promised 'aha' moment to the audience.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Counter-Intuitive Reveal

A narrative skit that presents a seemingly illogical situation, allows a character to 'exploit' it, and then reveals the hidden, counter-intuitive logic behind it, reframing the entire interaction and delivering a lesson.

  1. 1

    The Counter-Intuitive Premise

    A character presents an offer, rule, or situation that seems illogical or disadvantageous to them, creating a curiosity gap for the viewer.

  2. 2

    The Apparent Exploitation

    A second character identifies the apparent flaw and proceeds to take advantage of it, step-by-step. This builds a false sense of who is in control and makes the viewer feel superior.

  3. 3

    The 'I Won' Declaration

    The second character explicitly states their victory or how they've outsmarted the first character, marking the peak of the false narrative.

  4. 4

    The Strategic Reframe

    The first character reveals the true, hidden strategy behind the initial premise, explaining that the 'exploitation' was the intended outcome all along.

Themes

  • Consumer psychology
  • Sales strategy
  • Perception of value

Techniques

  • Role-playing
  • Direct-to-camera address
  • Text overlay for dialogue

Post caption

#marketing #marketingtips #trucospsicologicos #jordisegues #parati

Text overlays

  • title · beginning

    TÉCNICA para VENDER MÁS! 😱

  • contextual · beginning

    "A cuanto van los bolis?"

  • informational · beginning

    🖋️ por $3

  • informational · beginning

    🖋️🖋️🖋️ por $10

  • contextual · middle

    "Dame uno."

  • contextual · middle

    "Dame otro."

  • contextual · middle

    "Y ahora, a parte, dame el último."

  • contextual · middle

    "Oye pardillo, sabes que me he llevado 🖋️🖋️🖋️ por $9, verdad? 😎"

  • informational · end

    "Si, pero esta técnica hace que todos me compren 3 en vez de 1."

  • contextual · end

    "Quien es el pardillo ahora? 😎"

  • contextual · end

    Más Marketing. 😩

Psychological sales technique skit | Viral Hooks