@thepostprotocol
Instagram · Quick Hit
@thepostprotocol Comment “HOOKS” and we’ll send you 50+ free psychology-based hook templates, each with an example. 🔁 Share with a creator who still filming from scratch 👣 Follow @thepostprotocol for hooks, formats & prompts that work #contentcreation #socialmediamarketing #contentcreator #onlinebusiness #hook
Performance
Video #42692 · Quick Hit
[01]
The creator presents and names three different types of viral video hooks ('Messed-Up Hook,' 'Impossible Continuation Hook,' 'Cut Before Impact Hook') by showing examples of each. For each example, a text overlay provides the hook's name and social proof in the form of view counts. The video concludes with a call-to-action, prompting viewers to comment 'hooks' to receive a free guide with more hook templates.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
This Is The Messed-Up Hook
Verbal hook · 10%
This is the messed up hook.
Visual hook · 60%
Dozens of bright red, heart-shaped pottery bowls are arranged on wooden planks, which then dramatically collapse, sending the pottery crashing to the floor in a chaotic and attention-grabbing motion.
[06]
Steal this for your own video
Frame arranged on ; show the support suddenly giving way, sending them into .
[07]
The promise the opener makes, and how the video pays it back
Hook
The hook is the first high-impact example itself. It leverages 'borrowed interest' from a viral-style clip to immediately grab attention before any explanation is given.
Payoff
The Value Proposition & CTA. The video transitions from showing to telling, explicitly stating what the viewer can gain (a free, valuable resource) by performing a specific engagement action (commenting).
[08]
The structural pattern this video runs on
Framework
The Rapid-Fire Showcase
To rapidly demonstrate and label a series of distinct concepts or techniques using pre-existing, high-impact examples, culminating in a direct call to action for a related resource.
The First Case Study
The initial demonstration of the core concept using a compelling, often shocking or disastrous, visual example.
The Second Case Study
A second, distinct example that showcases the versatility of the core concept, often using a different emotional trigger like humor or confusion.
The Third Case Study
A final example that reinforces the pattern, typically using a hook based on suspense or an open loop to maximize engagement before the final transition.
Comment “HOOKS” and we’ll send you 50+ free psychology-based hook templates, each with an example. 🔁 Share with a creator who still filming from scratch 👣 Follow @thepostprotocol for hooks, formats & prompts that work #contentcreation #socialmediamarketing #contentcreator #onlinebusiness #hook
branding · beginning
@cherricopottery
title · beginning
This Is The Messed-Up Hook
informational · beginning
👁️ 317M
branding · middle
@izakayayaduki
title · middle
This Is The Impossible Continuation Hook
informational · middle
👁️ 4.5M
branding · middle
@_robertburger
title · middle
This Is The Cut Before Impact Hook
informational · middle
👁️ 1.9M
call-to-action · end
Comment
call-to-action · end
send
call-to-action · end
free
call-to-action · end
hook
This is the messed up hook. This is the impossible continuation hook. I think Subarus are one of the most reliable cars that you can buy. Now I know a lot of people will say that's a hot take, but hear me out. This is the cut before impact hook. Comment hooks, and we'll send you 50 plus free psychology based good templates, each with an example.