Explains three-step hook writing frameworkfrom @iamaayushswamy

Transcript

How the fuck do you write hooks so good, people comment, wow. This video is literally made for me. It's called the triple good, and if done correctly, it'll paralyze anyone from scrolling. It works in three steps, miss one, and your whole hook falls apart. Starting with step one, context. The first line of your hook has to tell the viewer exactly what this video is about. If they don't know what they're watching in the first second, they're already gonna go. Here's an example. This is not an incline chest press. Step two, the pull. Once they know what it's about, you need to make them actually want to care, and there are four ways to execute this. The first is the taboo pool. Say something that feels slightly uncomfortable or socially dangerous to say out loud. The second is the dark pool. Expose something hidden that the viewer didn't know what was happening to them. The third is the contradiction pool. Say something that directly contradicts that they've already believed to be true. The fourth is the proof pull. Give factual evidence or stats to back up what you're actually saying. Pick one, and if you can visually show it, the stronger your pull will be. Step three, the whiplash. Think of it like fishing. You get the hook in the fish's mouth swimming in one direction, and you yank the line the other way. The whiplash in layman's terms is stating something completely polar opposite to what people were anticipating what you were going to say. This reel got 2,000,000 views and made zero sales. Here's what I'm doing to never go viral again. A gray hook isn't catchy. It's a trap. So you have context to set it in, the pool loads it, and then the whiplash shuts it. Now if you wanna take this a step further, comment tier, and I'll send you my YouTube video where I go into more detail on how to write better hooks using your own personal experience.