Video #4270 · Speaker address
Google Ads tip for targeting competitorsfrom @beardpreneur
The creator explains a Google Ads strategy for targeting competitors' customers. He introduces the concept of creating a custom audience, shows a screen recording of the Google Ads interface, and details how to input competitor URLs to target people who visit those sites or similar ones.
- 1Promise a powerful secret
- 2Reveal the core concept
- 3Show how to execute
- 4Explain the direct benefit
ConceptsTutorial / How To
ElementsText OverlayTitle Text HookScreen RecordingGraphic Overlay
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
Steal your competitors customers with this targeted ads strategy
Verbal hook · 30%
Five mind blowing things that you can do with Google Bad.
Visual hook · 15%
A medium close-up of a man with a prominent beard and glasses speaking directly to the camera, combined with immediate, large text overlays that add visual dynamism.
[06]
Hook template
Steal this for your own video
Steal your [competitor type]'s [audience/customers] with this [platform] strategy
- — Steal your competitor's customers with this Google Ads strategy
- — Steal your rival restaurant's regulars with this Facebook strategy
- — Steal your competitor's followers with this LinkedIn strategy
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, high-value promise that offers a competitive advantage or a 'secret' solution to a common problem, framed as 'mind-blowing'.
Payoff
The viewer is left with a tangible, actionable piece of information that fulfills the initial hook's promise, empowering them with a new capability.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Secret Weapon Reveal
To present a little-known but highly effective technique by first stating its powerful outcome, then revealing the technique itself, showing how to implement it, and finally reiterating the benefit.
- 1
The Exclusivity Frame
The speaker establishes the information as uncommon or unknown ('most people don't even realize'), increasing its perceived value and positioning themselves as an expert.
- 2
The Tactic Declaration
The core strategy or technique is stated clearly and concisely, revealing the 'what' of the secret weapon.
- 3
The Procedural Proof
The speaker provides visual evidence of how to execute the tactic by showing the actual user interface, grounding the abstract idea in a concrete, replicable action.
- 4
The Consequence Articulation
The speaker explicitly states the positive outcome or benefit of using the tactic, connecting the action to the desired result promised in the hook.
Themes
- Marketing strategy
- Competitive advantage
- Digital advertising
Techniques
- Direct address
- Screen recording
- Text overlay
Trends
- Marketing hacks
- Educational content
Post caption
Steal your competitors customers with this Google ads strategy. #ecombiz #ecommercebusiness #googleads2023 #googleadsword #ppcads #ppcmarketing #smallbusinessmarketingtips #socialmediamarketingtips
Text overlays
title · beginning
Steal your competitors customers with this targeted ads strategy
informational · beginning
FIVE MIND BLOWING
informational · middle
THE CUSTOM AUDIENCE SECTION INSIDE OF GOOGLE ADS
informational · middle
YOU CAN LITERALLY PLUG IN A BUNCH OF THEIR URLS
Transcript
Five mind blowing things that you can do with Google Bad. And most people don't even realize these are possible and are gonna help amplify your business. Let's get into it. So number one is being able to create a custom audience and plug in your competitors' URLs as an option of targeting. Right? And within the custom audience section inside of Google Ads, the ads platform, you can literally plug in a bunch of their URLs as people who visit sites like these. So you just plug in your competitors. Right? Now you're probably going to get in front of your better' customers as well as people who are similar to them because they browse sites similar to your competitors.