Viral Hooks
Trending short videosGoogle Ads tip for targeting competitors
B

@beardpreneur

TikTok · Speaker address

@beardpreneur Steal your competitors customers with this Google ads strategy. #ecombiz #ecommercebusiness #googleads2023 #googleadsword #ppcads #ppcmarketing #smallbusinessmarketingtips #socialmediamarketingtips

View original on TikTok

The edit1 shot · 4 text
Shots Text0:42

Performance

Views
160.9K
Likes
5.6K
Comments
113
Engagement
3.5%
Length · 15 Aug 2023
0:42

Video #4270 · Speaker address

Google Ads tip for targeting competitorsfrom @beardpreneur

[01]

Overview

The creator explains a Google Ads strategy for targeting competitors' customers. He introduces the concept of creating a custom audience, shows a screen recording of the Google Ads interface, and details how to input competitor URLs to target people who visit those sites or similar ones.

[02]

Simple outline

  1. 1Promise a powerful secret
  2. 2Reveal the core concept
  3. 3Show how to execute
  4. 4Explain the direct benefit

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How To
Elements
Text OverlayTitle Text HookScreen RecordingGraphic Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Steal your competitors customers with this targeted ads strategy

Verbal hook · 30%

Five mind blowing things that you can do with Google Bad.

Visual hook · 15%

A medium close-up of a man with a prominent beard and glasses speaking directly to the camera, combined with immediate, large text overlays that add visual dynamism.

[06]

Hook template

Steal this for your own video

Steal your [competitor type]'s [audience/customers] with this [platform] strategy

  • — Steal your competitor's customers with this Google Ads strategy
  • — Steal your rival restaurant's regulars with this Facebook strategy
  • — Steal your competitor's followers with this LinkedIn strategy

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, high-value promise that offers a competitive advantage or a 'secret' solution to a common problem, framed as 'mind-blowing'.

Payoff

The viewer is left with a tangible, actionable piece of information that fulfills the initial hook's promise, empowering them with a new capability.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Secret Weapon Reveal

To present a little-known but highly effective technique by first stating its powerful outcome, then revealing the technique itself, showing how to implement it, and finally reiterating the benefit.

  1. 1

    The Exclusivity Frame

    The speaker establishes the information as uncommon or unknown ('most people don't even realize'), increasing its perceived value and positioning themselves as an expert.

  2. 2

    The Tactic Declaration

    The core strategy or technique is stated clearly and concisely, revealing the 'what' of the secret weapon.

  3. 3

    The Procedural Proof

    The speaker provides visual evidence of how to execute the tactic by showing the actual user interface, grounding the abstract idea in a concrete, replicable action.

  4. 4

    The Consequence Articulation

    The speaker explicitly states the positive outcome or benefit of using the tactic, connecting the action to the desired result promised in the hook.

Themes

  • Marketing strategy
  • Competitive advantage
  • Digital advertising

Techniques

  • Direct address
  • Screen recording
  • Text overlay

Trends

  • Marketing hacks
  • Educational content

Post caption

Steal your competitors customers with this Google ads strategy. #ecombiz #ecommercebusiness #googleads2023 #googleadsword #ppcads #ppcmarketing #smallbusinessmarketingtips #socialmediamarketingtips

Text overlays

  • title · beginning

    Steal your competitors customers with this targeted ads strategy

  • informational · beginning

    FIVE MIND BLOWING

  • informational · middle

    THE CUSTOM AUDIENCE SECTION INSIDE OF GOOGLE ADS

  • informational · middle

    YOU CAN LITERALLY PLUG IN A BUNCH OF THEIR URLS

Transcript

Five mind blowing things that you can do with Google Bad. And most people don't even realize these are possible and are gonna help amplify your business. Let's get into it. So number one is being able to create a custom audience and plug in your competitors' URLs as an option of targeting. Right? And within the custom audience section inside of Google Ads, the ads platform, you can literally plug in a bunch of their URLs as people who visit sites like these. So you just plug in your competitors. Right? Now you're probably going to get in front of your better' customers as well as people who are similar to them because they browse sites similar to your competitors.

Google Ads tip for targeting competitors | Viral Hooks