@angus.sewell
Instagram · Speaker address
@angus.sewell If you want the prompts + instructions comment “prompts” and I’ll send them your way! #emergent #vibecoding #buildwithai #startup
Trending short videosMarketing strategy using rival promotion
The edit1 shot · 6 text
Shots Text0:58
Performance
- Views
- 200.8K
- Likes
- 5.1K
- Comments
- 659
- Engagement
- 2.9%
- Outlier
- 7.2×
- Length · 23 Jun 2026
- 0:58
Video #35098 · Speaker address
Marketing strategy using rival promotionfrom @angus.sewell
[01]
Overview
The creator explains a counterintuitive marketing strategy he used as a startup growth lead, detailing a step-by-step process using an AI tool called Emergent. He instructs viewers on how to build a marketplace for their niche, automatically populate it with competitors, and then use this as a 'Trojan horse' to establish lucrative affiliate and co-marketing partnerships with them.
[02]
Simple outline
- 1Present counter-intuitive thesis
- 2Demonstrate step-by-step method
- 3Reveal hidden financial mechanic
- 4Unveil true strategic purpose
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
Promote your rivals. Tax them.
Verbal hook · 30%
Promote your competitors.
Visual hook · 5%
An energetic, extreme close-up shot of the speaker's face, creating an immediate and personal connection with the viewer.
[06]
Hook template
Steal this for your own video
Promote your . Then .
- — Promote your rivals. Then tax them.
- — Promote other photographers. Then charge them for it.
- — Promote competing gyms. Then profit from every membership they sell.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A provocative, paradoxical statement that challenges a core belief in the viewer's domain, creating an immediate need for an explanation.
Payoff
A final, direct call to action that encourages the viewer to use the showcased tool and provides a clear path to do so, converting interest into action.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Trojan Horse Tutorial
A step-by-step guide that presents a counter-intuitive strategy, then reveals its true, hidden purpose as a clever ploy to achieve a different, more valuable goal.
- 1
The Counter-Intuitive Command
State the core paradoxical thesis in a short, punchy command that grabs attention by defying conventional wisdom.
- 2
The Authority Drop
Briefly and quickly establish credibility or expertise to justify the unorthodox claim and earn the viewer's trust.
- 3
The Tool Introduction
Introduce the specific tool or platform required to execute the first part of the strategy, making the abstract idea concrete.
- 4
The First Execution Step
Provide a clear, actionable instruction (like a prompt or a setting) to create the initial asset or setup, showing the viewer how to begin.
- 5
The Second Execution Step
Provide the next actionable instruction that builds upon the first, demonstrating tangible progress and maintaining momentum.
- 6
The Engagement Gambit
Detail the human interaction or outreach step required to activate the strategy with other parties, moving from technical setup to real-world application.
- 7
The Asymmetric Proposal
Reveal the core 'trick' or mechanism of the strategy, often an unbalanced offer that seems generous to the other party, explaining the 'how' behind the hook.
- 8
The Trojan Horse Reveal
Confess the true, ulterior motive. Explain that the entire process shown so far was a pretext for a different, more valuable outcome, delivering the main 'aha' moment.
- 9
The Real-World Validation
Provide social proof by claiming personal experience and success with the strategy, solidifying its legitimacy.
Themes
Techniques
Post caption
If you want the prompts + instructions comment “prompts” and I’ll send them your way! #emergent #vibecoding #buildwithai #startup
Text overlays
title · beginning
Promote your rivals. Tax them.
informational · beginning
PROMPT 1 - BUILD THE APP Build me a marketplace: a directory of every company that sells to [your customer]...
informational · middle
PROMPT 2 - FILL IT AUTOMATICALLY Now go research every company that sells to [your customer]...
informational · middle
THE OUTREACH EMAIL SEND IT TO EVERY COMPANY ON THE LIST
informational · middle
THE TWO-WAY DEAL MAKE THEIR SIDE BIGGER ON PURPOSE
branding · end
app.emergent.sh
Transcript
Promote your competitors. I swear to Good. Dude, they'll end up paying you for I used to be the head of growth for a Worse startup. This is the most unhinged way I used to use AI to get customers. Go to this platform right tier. Give it a prompt like this. We'll build you a marketplace. Bear with me, bro. Put this prompt in the same chat. It'll go search the entire Internet for other vendors who sell to the same customers. You will add all of those vendors to the marketplace. Maybe you don't add direct competitors, but people who are generally in the same market. Email all of those vendors something like this. Asking if we can feature them on our marketplace. It will probably say yes. Convince them to sign an affiliate agreement. If we refer a deal to them, we get 10%. If they refer a deal to us, they get 20%. Some like super generous number. Tell anybody, bro, but the marketplace was just a Trojan horse to get them to do co branded marketing with you. Chance of them ripping a webinar or something with you is way higher. True tier, by the way. I actually did this. It actually worse pretty well. You gotta start ripping channel partnerships. Where to no? So go try Emergent. Your creativity run wild. Check the link in my bio.