@dathenfairley
TikTok · Speaker address
@dathenfairley #onlinetools #businesstips #digitalmarketing #marketingtips #google #googleads #website #entrepreneur #SmallBusiness #googlesearch
Trending short videosCreator reveals free Google tool
The edit1 shot · 6 text
Shots Text0:54
Performance
- Views
- 8.4M
- Likes
- 600.1K
- Comments
- 3K
- Engagement
- 7.1%
- Outlier
- 48.3×
- Length · 8 Apr 2022
- 0:54
Video #4252 · Speaker address
Creator reveals free Google toolfrom @dathenfairley
[01]
Overview
The creator reveals a lesser-known Google tool, Google Sites, which is a free website builder. He explains its benefits, including free templates and hosting, and then provides a step-by-step screen recording tutorial on how to access the tool, choose a template, and publish a website for free.
[02]
Simple outline
- 1Promise insider knowledge
- 2Reveal the specific secret
- 3Demonstrate the simple process
- 4Show the high-value outcome
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
Google tools you won’t believe exist 🤯
Verbal hook · 30%
Google tools you won't believe that exists.
Visual hook · 15%
The creator points directly at a computer monitor displaying a grid of Google app icons, set against a background with colorful red, blue, and green lighting, creating immediate visual interest through color and direct action.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, curiosity-driving statement that promises to reveal valuable information the viewer likely doesn't know, immediately framing it as unbelievable.
Payoff
A direct call-to-action that encourages the viewer to follow for the next item in the series, reinforcing the value provided and closing the content loop.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Secret Revealed Tutorial
To reveal a little-known, high-value tool or method and provide a simple, step-by-step guide to access its benefits, framed as the first in a series of secrets.
- 1
The Series Frame
Explicitly numbers the item ('Number one') to establish a list format, create anticipation for future content, and encourage a follow.
- 2
The Identity Reveal
Clearly and directly names the specific tool, hack, or secret being shared, often with an instruction to pay close attention ('Write this down').
- 3
The Value Proposition
Details the key benefits of the secret, heavily emphasizing cost-saving ('free') or efficiency to establish its high value to the viewer.
- 4
The Step-by-Step Guide
A visual, screen-recorded walkthrough showing the exact, simple steps required to access the secret, making the information feel actionable and easy to replicate.
- 5
The Effortless Payoff
Highlights the final, simple action that unlocks the full value, demonstrating how easy it is to achieve the promised outcome and reinforcing the tool's power.
Themes
Techniques
Trends
Post caption
#onlinetools #businesstips #digitalmarketing #marketingtips #google #googleads #website #entrepreneur #SmallBusiness #googlesearch
Text overlays
title · beginning
Google tools you won’t believe exist 🤯
contextual · beginning
#1
informational · middle
FREE Website and Website Template
informational · middle
*need a free google account
informational · middle
Free hosting & publishing with a google.com website
call-to-action · end
Follow me here 👉
Transcript
Google tools you won't believe that exists. Number one. Check this out. Write this down. Google sites. Google has a free website building software that is free to anyone that has a Google account. They even will give you a domain name for free, and they have numerous templates you can use to get your business up and running. First, you have to log in to your personal Google account. This is only for personal accounts. Next, type in sites.google.com. Go to the Google Sites login. You'll see this really simple area to start creating your first website from a template Google gives you for free. Pick a template that you like. I'm just gonna choose this salon one because I think it looks pretty cool. Instantly, Google loads up a beautiful template that you can edit over tier, change everything you like, and when you're happy, all you have to do is hit publish, and it's gonna publish your website for free. Follow for more.