@janellezharmenova
Instagram · Skit
@janellezharmenova Watch me be the most clueless person ever haha, @marcjacobsbeauty was truly as amazing as his makeup is @sephorauk #makeup
@janellezharmenova
Instagram · Skit
@janellezharmenova Watch me be the most clueless person ever haha, @marcjacobsbeauty was truly as amazing as his makeup is @sephorauk #makeup
Performance
Video #42729 · Skit
[01]
A creator films a skit where she is applying Marc Jacobs eyeliner in a store and is approached by Marc Jacobs himself, whom she doesn't recognize. He recommends another product, she thanks him, and after he leaves, she is informed of his identity, leading to a shocked and comedic reaction.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
Pov you didn't realise you just met THE Marc Jacobs
Verbal hook · 30%
If you apply your eyeliner like this...
Visual hook · 5%
A close-up shot of a woman applying vibrant pink eyeliner, with long, elaborately decorated fingernails holding the product.
[06]
Steal this for your own video
POV: You didn't realize you just met THE .
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish immediate dramatic irony by informing the audience of a critical piece of information that the on-screen protagonist is unaware of, creating anticipation for their moment of discovery.
Payoff
The protagonist's delayed, then explosive, reaction of shock and disbelief, which serves as the comedic and emotional climax, satisfying the anticipation built by the hook.
[08]
The structural pattern this video runs on
Framework
The Unknowing Expert
A narrative built on dramatic irony, where a protagonist interacts with a renowned expert in a field without realizing their identity, leading to a shocking and humorous revelation.
The Naive Demonstration
The protagonist confidently engages in an activity related to an expert's field, establishing a baseline of normalcy before the interruption.
The Expert's Inquiry
The expert, unrecognized, enters the scene and questions the protagonist's action or tools, initiating the core ironic conflict.
The Ironic Endorsement
The protagonist enthusiastically explains or praises the expert's own work/product directly to them, maximizing the dramatic irony for the viewer.
The Subtle Flex
The expert offers a piece of advice or a complementary item, demonstrating superior knowledge without revealing their identity, further heightening the tension.
The Oblivious Gratitude
The protagonist expresses thanks for the 'random' act of kindness, concluding the interaction while remaining completely unaware, serving as the final moment of calm before the climax.
The Catalyst Reveal
A third party (often off-screen) delivers the bombshell information, revealing the expert's true identity to the protagonist and triggering the final reaction.
Watch me be the most clueless person ever haha, @marcjacobsbeauty was truly as amazing as his makeup is @sephorauk #makeup
title · beginning
Pov you didn't realise you just met THE Marc Jacobs
You apply your eyeliner like this Oh my god. What is that? Oh, this is the Marc Jacobs eyeliner. It's in the shade You Up. It's, like, genuinely so amazing. You should try it with this. What is this? Oh, I've seen this online. Wow. That's insane. Wow. Oh my god. Thank you so much. You're welcome. That was so nice of you. Thank you. That guy was so nice. What the heck? They realized that was Marc Jacobs. Right? That was Marc Jacobs? No. You're kidding. Oh my god.