@courtney..johnson
TikTok · Graphic Yap
@courtney..johnson Replying to @user1813108813200 money transparency time #careertok #salarytransparency #money
Trending short videosCreator breaks down monthly income
The edit1 shot · 12 text
Shots Text0:52
Performance
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- Comments
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- Engagement
- 10.3%
- Length · 1 Aug 2023
- 0:52
Video #43578 · Graphic Yap
Creator breaks down monthly incomefrom @courtney..johnson
[01]
Overview
The creator provides a detailed and transparent breakdown of her income for the month of July, narrating each of her eleven revenue streams while displaying a corresponding screenshot as visual proof. After listing each amount, she calculates the grand total, then subtracts a significant portion that is reinvested into her Airbnb business to arrive at a more accurate personal income figure, before briefly mentioning taxes and other expenses.
[02]
Simple outline
- 1State transparent premise
- 2List value sources descending
- 3Reveal grand total
- 4Re-contextualize with deductions
- 5State inspirational purpose
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
💰💰How much money I made in July 💰💰
Verbal hook
Transparency tier, here's how much I made in July.
Visual hook
A woman is shown actively typing on a laptop in a clean, organized home office, immediately establishing a professional and productive context for the video's topic of income.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct statement of intent, promising a transparent look into a typically private and highly coveted subject, immediately establishing the video's value proposition.
Payoff
The final beat, which justifies the transparency by framing it as a tool for audience empowerment or education, leaving a positive and aspirational final impression.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Transparency Tally
A rapid-fire, evidence-backed breakdown of multiple components that contribute to a single, impressive result, followed by a series of deductions and re-contextualizations to reveal a more 'realistic' final number.
- 1
The Value Gauntlet
A rapid succession of individual components, each presented with visual proof and a stated value. The items are ordered from highest to lowest value to maximize initial impact and maintain momentum.
- 2
The Gross Summation
The initial, impressive total is calculated and revealed, providing the first major payoff and satisfying the viewer's primary curiosity.
- 3
The Strategic Re-Calibration
A key component is subtracted from the total with a logical explanation, creating a narrative twist and a new, more nuanced sub-total. This demonstrates expertise and adds a layer of 'insider' information.
- 4
The Reality Filter
Further context is provided by acknowledging future, abstract deductions (e.g., taxes, expenses, overhead), grounding the impressive numbers in reality and increasing credibility.
- 5
The Final Net & Mission Statement
A final, more relatable 'take-home' number is estimated, followed by a concluding statement that reframes the entire exercise as inspirational or educational, not boastful.
Themes
Techniques
Trends
Post caption
Replying to @user1813108813200 money transparency time #careertok #salarytransparency #money
Text overlays
title · beginning
💰💰How much money I made in July 💰💰
contextual · beginning
Money transparency time
contextual · beginning
14,000 from marketing consulting
contextual · beginning
12,700 from Airbnb
contextual · beginning
4000 from social media management for a small startup
contextual · middle
1400 from my cohort
contextual · middle
1000 dollars for ghost riding on LinkedIn
contextual · middle
500 from my very first TikTok brand deal Yay
informational · end
$34,622.81
informational · end
- $12,709
informational · end
= $21,913
informational · end
- Taxes/biz expenses - personal burn rate
Transcript
Transparency tier, here's how much I made in July. $14,000 from marketing consulting. This ends up being around a $100 an hour. 12,700 from Airbnb. This is my second plus month. 4,000 from social media management for a small startup. 1,400 from my cohort. I have 11 students so far sign up. $1,000 for ghost writing on LinkedIn, 500 for my very first TikTok brand deal. Yay. $3.75 for a marketing training I did for a rank, $250 for a one on one session with me, $200 from my ebook, tier from my course, $5 from my newsletter, and $1.65 from Amazon commissions from my book list. That's a grand total of $34,622.81. I don't count Airbnb because it always nuts even because I put the money back into the house, so that leaves me about $21,000. And then I have to take into account taxes and business expenses, but I usually have around, 10,000 left for my personal burn rate. Anyway, I don't no this to brag. I do this to show you that's possible. Yay.