Explains three keys to business successfrom @theburgcoffeecorp

Transcript

My coffee shop is projected to do three quarters of $1,000,000 this year, and here are three things that I think contribute to that. So a little backstory, I'm Brooke. I'm 22, and I own a coffee shop in a small town, Ellensburg, Washington, and right next to a college campus. We average at $2,000 in sales each day, which is 60,000 a month and then $750,000 a year. The first thing that contributes to that is our food menu. So half of our sales are food and half of our sales are for drink. We do breakfast sandwiches, burritos, avocado toast, waffles. We do lunch sandwiches, soup, things like that. We make all those items work with no hood or flat top, which is great. So I think if you're looking to boost your sales as a coffee shop, you should definitely look into adding more food items to your menu besides just muffins and bagels and such. The second thing that I think contributes to that is some of our unique offerings. Example of this would be that we use Monan syrups rather than Torani or Da Vinci syrups. A lot of the coffee shops in our surrounding area use Torani or Da Vinci, and while those are great syrup options, Monan has cleaner and less ingredients, which some people definitely prioritize. And I feel that now more than ever people are prioritizing eating cleaner as food dyes and stuff like that. So I think us using probably 80% Monin syrups is something that helps us stand out and can boost sales because people value that. So try to find some unique offerings that maybe other stands in your area don't have. A third thing that I think has helped us get to where we are today in terms of sales is that we try to give our guests an elevated experience. I have my whole team wear uniforms. I think it just looks very very clean, sleek, and professional. I think it looks nice when you walk into a restaurant and their uniforms are clean and simple. The other thing that we did is within our dining area, we tried to keep it very minimal, slightly modern, minimal decorations. Didn't want it to seem too busy or packed with a bunch of things because I think that can get overwhelming. Trying to have a relaxing space where people feel comfortable staying, meeting with friends, studying. Another small thing that I do is I try my best to play slower, calmer music in the morning until like eleven or noon and play more upbeat today's hits better that. I think it really sets the tone for the space. If you're playing like rock and like pop hits at 8AM, it might be overwhelming to some customers and they're not gonna wanna stay and enjoy their coffee. Just focusing on some of those small things really makes the difference for the customer. Those are just some of the things that I think have contributed to our success so far. I hope that this helped you in some way, and I hope you have a great day. And let me know if you have any questions. Bye.