@dieuxskin
Instagram · Faceless
@dieuxskin Packaging can be innovative without being wasteful. For us, that means asking whether every material, component, and design choice actually serves a purpose. Good packaging should protect the formula, make the product easier to use, and ideally create less waste.🤍
Performance
Video #43900 · Faceless
[01]
The video contrasts common, flashy, and wasteful beauty packaging with its own brand's 'boring' but intentional and sustainable approach. It showcases various examples of excessive packaging before presenting its own products, explaining that their philosophy prioritizes function, formula stability, and lifecycle by using fewer, better materials like recycled aluminum to reduce waste.
[02]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 70%
You've seen twist up balm formats, multi layer packaging, double wall jars, magnetic closures, and heavy glass packaging...
Visual hook · 30%
An extreme close-up of a person holding a black jar containing an unusually shaped, textured black balm product. The unique form and close-up perspective create immediate visual intrigue.
[06]
Steal this for your own video
You've seen , , and … but do they actually make better?
[07]
The promise the opener makes, and how the video pays it back
Hook
A rapid-fire montage of familiar, visually engaging examples of a common industry practice, establishing it as the status quo to be challenged.
Payoff
A concluding statement or visual that solidifies the brand's identity and creates a sense of shared values with the audience, reinforcing the 'smarter choice'.
[08]
The structural pattern this video runs on
Framework
The Contrarian Manifesto
To establish brand superiority by first identifying a widely accepted but flawed industry standard, then positioning the brand as the thoughtful, intentional, and superior alternative by deconstructing its own seemingly 'boring' or 'simple' approach.
The Common Enemy Montage
Systematically presents multiple examples of a flawed industry standard, framing it as superficial and driven by the wrong incentives.
The Contrarian Pivot
A sharp transition that introduces the subject/brand as a direct opposition to the established standard, often with a provocative or counter-intuitive statement.
The Manifesto Declaration
Articulates the core philosophy and value system that drives the contrarian approach, re-framing a perceived weakness (e.g., 'boring') as a deliberate strength.
The Pillars of Principle
Details the specific, logical criteria or rules that guide the subject's decisions, building credibility and demonstrating intentionality.
The Tangible Proof
Provides concrete visual evidence of the philosophy in action, showing how the principles translate into a superior outcome or product.
The Principled Exception
Addresses a potential inconsistency or special case to demonstrate that the core philosophy remains intact even when deviating from the norm, thereby strengthening the overall argument.
Packaging can be innovative without being wasteful. For us, that means asking whether every material, component, and design choice actually serves a purpose. Good packaging should protect the formula, make the product easier to use, and ideally create less waste.🤍
informational · beginning
We've seen twist up balm formats,
informational · beginning
multi-layer packaging,
informational · beginning
double-walled jars,
informational · beginning
magnetic closures,
informational · beginning
and heavy glass packaging.
informational · beginning
All designed to catch your eye, stop the scroll, and create a viral moment.
informational · beginning
But at Dieux? We make “boring” packaging.
informational · middle
We believe real packaging innovation comes from using fewer and better materials while reducing waste whenever we can.
informational · middle
Focusing on formulas that give you results, and intentional packaging based on: function, formula stability, price, and lifecycle.
informational · end
Minimizing plastic where possible, and using 100% recycled aluminum whenever we can.
informational · end
Even when we create special packaging for launches, we try to think big and keep our impact small.
branding · beginning
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@dieuxskin
You've seen twist up balm formats, multi layer packaging, double wall jars, magnetic closures, and heavy glass packaging, all designed to catch your eye, stop the scroll, and create a viral moment. But at Due, we make boring packaging. We believe real packaging innovation comes from using fewer and better materials while reducing waste whenever we rank, focusing on formulas that give you results and intentional packaging based on function, formula stability, price, and life cycle. Minimizing plastic tier possible and using a 100% tier recycled aluminum whenever we can. Even when we create special packaging for launches, we try to think big and keep our impact small.