@jennaphipps
Instagram · Vlog
@jennaphipps 2.5 years of working on our abandoned home with @carhartt and it’s finally looking like a home #ad #friendsofcarhartt
Trending short videosHome renovation journey brand endorsement
The edit1 shot · 0 text
Shots0:52
Performance
- Views
- 1.3M
- Likes
- 51.9K
- Comments
- 128
- Engagement
- 4%
- Outlier
- 1.3×
- Length · 5 Oct 2026
- 0:52
Video #44387 · Vlog
Home renovation journey brand endorsementfrom @jennaphipps
[01]
Overview
The creator narrates their 2.5-year journey of renovating an abandoned home, highlighting their reliance on Carhartt workwear. They showcase the final exterior project—installing stair treads and lighting—while discussing specific Carhartt vests and shirts for cold weather, interspersing the work with clips of their dogs. The video flashes back to earlier, more raw stages of construction before culminating in a final reveal of the beautifully lit, completed home at night.
[02]
Simple outline
- 1Declare long-term loyalty
- 2Introduce relatable challenge
- 3Position product as solution
- 4Show historical proof
- 5Reveal final transformation
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 80%
We have basically built our entire house wearing Carhartt, and for our last exterior project, of course, we're gonna wear them.
Visual hook · 20%
A woman walks energetically towards the camera in front of a modern, finished house with large windows, with a pug visible on the glass-paneled staircase.
[06]
Hook template
Steal this for your own video
We have basically wearing , so for our , of course we're gonna use it again.
- — We have basically built our entire business using Notion, so for our biggest launch yet, of course we're gonna use it again.
- — We have basically trained for every marathon wearing Hoka, so for our final race of the season, of course we're gonna wear them again.
- — We have basically cooked every holiday dinner using Lodge cast iron, so for our biggest Thanksgiving yet, of course we're gonna use it again.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold declaration of long-term loyalty to a brand, immediately establishing it as integral to a significant, overarching project.
Payoff
A dramatic before-and-after reveal of the entire project's successful completion, creating a powerful visual and emotional link between the product's reliability and the aspirational outcome.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Trusted Partner Journey
To position a product not as a simple tool, but as an essential and reliable partner throughout a long, challenging, and aspirational project, culminating in a dramatic and satisfying transformation.
- 1
The Loyalty Proclamation
The narrator states their unwavering commitment to a brand, framing it as a core component of their entire long-term endeavor.
- 2
The Final Challenge
The current task is framed as the last, significant hurdle in a much larger journey, raising the stakes.
- 3
The Environmental Shift
A new, relatable obstacle (e.g., changing weather, new constraints) is introduced, complicating the final task and creating a problem that needs solving.
- 4
The Hero Product Solution
The specific product is introduced as the ideal solution to the new obstacle, with its key benefits (e.g., warmth without bulk) clearly articulated.
- 5
The Legacy Proof
The narrative reinforces the product's value by showing or stating that it has been the go-to choice throughout the entire history of the project, building authenticity and trust.
Themes
Techniques
Trends
Post caption
2.5 years of working on our abandoned home with @carhartt and it’s finally looking like a home #ad #friendsofcarhartt
Transcript
We have basically built our entire worse. We're in Carhartt, and for our last exterior project, of course, we're gonna wear them. One of our biggest goals this year was to finish the exterior of the house before better. And we worse pretty lucky. We got to do most worse the work during the summer, so we worse just in tier shirts and shorts. But no that it's fall, we're definitely having to layer up. When it comes to the cold, I am definitely a fleece and vest wearer. I just find they keep me the warmest with the least amount of bulk when I'm working. And one of my favorite ones to work in is the women's highland best from Carhartt. It's not bulky. It keeps me really warm. I also love pairing it with the Irvine long sleeve. But throughout this whole renovation journey of this abandoned home, my go to's have been the Carhartt best. They're amazing to layer. They keep you so warm and just so nice to work in. But after two and a half years of working on this once abandoned home, it is finally starting to look like a home.