@officiallysonny
Instagram · Talking Head Edit
@officiallysonny Use it or lose it fellas.
@officiallysonny
Instagram · Talking Head Edit
@officiallysonny Use it or lose it fellas.
Performance
Video #44699 · Talking Head Edit
[01]
A speaker, with his face obscured, introduces and justifies a made-up golf rule called the 'leaf rule,' which allows a player to take a free drop if their ball is lost near leaves. He cuts to black-and-white B-roll of himself on a course demonstrating the situation, then uses a humorous analogy about being offered a million dollars to argue that one would be 'crazy' not to take advantage of the rule.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 40%
I'm utilizing the leaf rule
Verbal hook · 50%
If I can't find my ball and there's a few leaves around, I'm calling the tier rule.
Visual hook · 10%
A medium close-up of a person whose face is completely obscured by a hat, sunglasses, and a paisley bandana, creating immediate mystery and intrigue.
[06]
Steal this for your own video
If and there's , I'm calling the rule.
[07]
The promise the opener makes, and how the video pays it back
Hook
An intriguing visual (a masked figure) combined with a text overlay that introduces a novel, unofficial 'rule' or concept, immediately creating curiosity and establishing an authoritative, mysterious tone.
Payoff
The speaker concludes with a final, memorable mandate that reframes the selfish or absurd act in a positive or pseudo-moral light, serving as a punchline and a shareable call to action for the in-group.
[08]
The structural pattern this video runs on
Framework
The Manifesto of Absurdity
Presenting a fabricated rule or principle as an undeniable truth to solve a common, relatable problem, and justifying it with escalating, comically flawed logic.
The Rule Declaration
The speaker clearly and confidently states the fabricated rule as if it were common knowledge, linking it to a highly relatable problem or situation.
The Intent to Exploit
The speaker explicitly states their intention to take full, and perhaps unfair, advantage of this rule, adding a layer of comedic self-awareness and defiance.
The Urgency Frame
The speaker introduces a time-based limitation or scarcity principle for the rule, making the fabricated concept feel more legitimate and urgent.
The Boundary Push
The speaker expands the application of the rule to an extreme or borderline-absurd scenario, demonstrating unwavering commitment to the premise.
The Absurd Justification
The speaker uses a completely unrelated, high-stakes analogy to logically 'prove' that following the rule is the only rational choice, creating a comedic logic leap.
Use it or lose it fellas.
title · throughout
I'm utilizing the leaf rule
If I can't find my ball and there's a few leaves around, I'm calling the tier rule. And I'm gonna abuse the hell out of that rule for the next couple weeks. You only get a month to utilize the leaf rule. Even if you lose a ball on the line of the woods, if there's a few leaves on the ground, you'd be crazy not to take the leaf rule. If someone offers you a million dollars, you're gonna take it? That's what I thought. Be generous with the leaf rule.