@usga
Instagram · Talking Head Edit
@usga Think you’ve hit one OB off the tee? Play a provisional – we’ve all done it! But what happens when you find both balls and can’t tell them apart?
@usga
Instagram · Talking Head Edit
@usga Think you’ve hit one OB off the tee? Play a provisional – we’ve all done it! But what happens when you find both balls and can’t tell them apart?
Performance
Video #1922 · Talking Head Edit
[01]
The creator presents a hypothetical golf scenario where a player hits an original and a provisional ball into the same area and cannot distinguish between them. Through voiceover narration, B-roll footage of a golfer, and illustrative graphic overlays, the creator explains the specific USGA rule for this situation, demonstrating that the player must choose one ball to play, which is then treated as the provisional ball under a stroke and distance penalty.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
WHAT'S THE RULING?
Verbal hook · 25%
Did you know that marking your ball can actually save you strokes?
Visual hook · 40%
A first-person point-of-view shot of hands writing on a golf ball with a marker while standing on a sidewalk, creating an unusual and intriguing opening that breaks from typical golf content.
[07]
The promise the opener makes, and how the video pays it back
Hook
A counterintuitive question or statement that promises to reveal a hidden benefit or solve a common frustration, immediately establishing value.
Payoff
The Actionable Resolution. Visually and verbally demonstrate the practical application of the rule, summarizing the final outcome and providing a clear, memorable takeaway for the viewer.
[08]
The structural pattern this video runs on
Framework
The Scenario Solution
Present a common but complex problem within a specific domain, escalate the problem with a complication, and then provide a clear, authoritative, and often surprising solution based on established rules or principles.
The Relatable Predicament
Establish a common, high-stakes scenario that the target audience immediately recognizes and has likely experienced, creating instant engagement.
The Compounding Complication
Introduce a second layer to the problem that makes the situation more complex and the solution less obvious, escalating the narrative tension.
The Identification Impasse
Clearly define the core conflict where a choice must be made but the information needed is unavailable, creating peak tension and a need for resolution.
The Pivotal Question
Explicitly ask 'What do you do now?' to serve as a clear transition from the problem setup to the solution phase.
The Surprising Permission
Reveal the first part of the solution, which often grants the user an unexpected choice or freedom of action, creating an 'aha' moment.
The Critical Caveat
Explain the non-obvious consequence, rule, or trade-off associated with the surprising permission. This is the core 'learning' moment of the video.
Think you’ve hit one OB off the tee? Play a provisional – we’ve all done it! But what happens when you find both balls and can’t tell them apart?
title · beginning
WHAT'S THE RULING?
contextual · beginning
ROBERTS E 15TH 1 2 3 4 382 yards USGA
informational · middle
UNABLE TO IDENTIFY WHICH IS WHICH
informational · middle
NO MARKINGS BRAND NEW SAME MAKE SAME MODEL SAME #
contextual · middle
OPTION A
contextual · middle
OPTION B
informational · middle
YOUR CHOICE
informational · middle
IN-PLAY UNDER STROKE & DISTANCE
informational · middle
WRONG BALL
contextual · end
ROBERTS E 15TH 1 2 3 4 382 yards USGA
branding · end
USGA FOR THE GOOD OF THE GAME
Did you know that marking your ball can actually save you strokes? Imagine this, you send your tee shot deep into the trees and fear it might be lost or out of bounds. No, you play a provisional, only to hit a nearly identical shot into the same patch of woods. Luckily, you end up finding both balls in bounds, but you can't tell them apart. You never put a mark on your ball, and they're both brand new with the same make, model, and number. So now what? When you're unable to identify which ball is which like this, you get to choose the ball you wanna play on with, but that ball will be treated as your provisional. This means that your ball in play under stroke and distance. So feel free to pick up the ball you don't wanna play, and in this case, you'll be hitting your fourth shot with the chosen ball.