Viral Hooks
Trending short videosCompetition announcement with dream testimonials
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@fanbasiscommas

Instagram · Talking Head Edit

@fanbasiscommas Simon Squibb has asked thousands of people “What’s your dream?” Now there’s $1,000,000 behind the answer. The World’s Biggest Business Competition starts October 24th. Link in bio: Terms below ↓

View original on Instagram

The edit1 shot · 11 text
Shots Text1:33

Performance

Views
133.7K
Likes
1.9K
Comments
135
Engagement
1.5%
Outlier
28.7×
Length · 20 Oct 2026
1:33

Video #46289 · Talking Head Edit

Competition announcement with dream testimonialsfrom @fanbasiscommas

[01]

Overview

The creator, Simon Squibb, announces a $1,000,000 business competition sponsored by the brand Commas, framing it as an opportunity for people to pursue their dreams outside of a traditional 9-to-5 job. He presents his core philosophy on entrepreneurship and the importance of having a dream, supported by a montage of diverse individuals sharing their own business aspirations. The video emphasizes that success requires help and positions the competition as a supportive platform, concluding with a direct call-to-action with the start date and a URL to sign up.

[02]

Simple outline

  1. 1State a provocative truth
  2. 2Reveal a grand mission
  3. 3Showcase relatable examples
  4. 4Reframe success as collaborative
  5. 5Issue a direct challenge

[03]

Related videos

[04]

Classification

Concepts
Brand ManifestoOpportunity ExplainerQuestion Montage
Elements
B-Roll CutawayLower ThirdText OverlayMontage EditingVoiceover

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

are making excuses.

Verbal hook · 45%

People are making excuses.

Visual hook · 5%

A man sits on a couch and looks directly and seriously into the camera, creating an immediate sense of a direct, important message.

[06]

Hook template

Steal this for your own video

[Group of people] are making excuses.

  • — Most 9-to-5 workers are making excuses.
  • — Gym-goers who skip leg day are making excuses.
  • — Home cooks who say they have no time are making excuses.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct, slightly confrontational statement that challenges a common behavior or mindset, forcing the viewer into immediate self-reflection.

Payoff

A direct call to action that presents a clear, time-sensitive opportunity, followed by a final, open-ended question that turns the narrative's central theme back onto the viewer, prompting introspection and action.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Dream Catalyst

To identify a viewer's latent ambition, validate it through social proof, dismantle the belief they must succeed alone, and then present a clear, communal path forward as the solution.

  1. 1

    The Grand Mission

    The speaker establishes authority and the scale of the narrative by revealing their own ambitious, high-stakes goal, which serves as the story's central anchor.

  2. 2

    The Relatability Bridge

    The speaker connects their grand mission to a universal human truth and a common struggle, making the viewer feel understood and personally invested in the narrative.

  3. 3

    The Social Proof Cascade

    A rapid-fire montage of diverse individuals articulating their own versions of the central theme. This builds energy, validates the premise, and allows viewers to see themselves in the story.

  4. 4

    The Urgency Declaration

    The speaker invalidates a traditional, outdated path and highlights a new, abundant opportunity that is available right now, creating a sense of timeliness and urgency.

  5. 5

    The 'We' Reframe

    The narrative pivots by dismantling the myth of solitary achievement and reframing success as a collaborative effort. This positions 'help' and 'community' as the missing ingredients.

  6. 6

    The Aspirational Proof

    A brief, tangible case study is presented, showing a person's journey from a past ambition to a current, more evolved one, demonstrating that progress is possible within this framework.

Themes

  • Following your dreams
  • Breaking from the 9-to-5
  • The power of community and support
  • Opportunity

Techniques

  • Direct address
  • Testimonial montage
  • Call to action

Post caption

Simon Squibb has asked thousands of people “What’s your dream?” Now there’s $1,000,000 behind the answer. The World’s Biggest Business Competition starts October 24th. Link in bio: Terms below ↓

Text overlays

  • contextual · beginning

    Simon Squibb Entrepreneur, Author, Dreamer

  • branding · beginning

    commas

  • informational · beginning

    $1,000,000

  • title · beginning

    The Worlds Biggest Business Competition

  • contextual · middle

    Jirrove Roque @jmove

  • contextual · middle

    Nader Alnajjar @nadernajjar

  • contextual · middle

    Viictoria Adé @viictoriade

  • informational · end

    Free Challenge starts Oct 24 - Competition applications Nov 20-25

  • call-to-action · end

    commas.com/wbbc

  • title · end

    What's your dream?

  • informational · end

    MY DREAM IS TO MAKE MORE COMMAS

Transcript

People are making excuses. That's a dangerous thing. For seven years, I've been asking people, what's your dream? My dream is to give away a million US dollars. I think everyone has a dream. Some people don't realize it because they're trapped in fight or flight, but it's there. They just need a bit of guidance and a bit of belief. My dream. My dream. My dream is to help high level entrepreneurs build genuine relationships through mastermind events and in person experiences. The world is full of opportunity right no. All the tools around us. My dream is To help founders leverage their personal rank to grow their business. Build a worldwide fashion brand. I've teamed up with Commerce to help you realize that the nine to five is no longer really the choice you should make. My dream was to interview professional football players. To help women all around the worse build life changing wealth. Built a boutique concierge with highly skilled musicians. Anyone with passion can sell what they know online now. It's an incredible time to be alive. We'll help you step by step get there because in the end, no one makes it on their own. I didn't. No self made billionaire did. We all had help, and that's what we're offering. My dream was to perform on a stage. My dream now is to release my first album. The World's Biggest Business Competition is for anyone who has a dream, and even for those that don't yet know what their dream could be. This is your chance to build a business around it. Starts October 24. Head to commerce.com/wbbc to get started. Now, what's your dream?

Competition announcement with dream testimonials | Viral Hooks