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@mingkecareer Only 0.8% of who applied to McKinsey analyst this cycle received an offer. Most of the ones who didn’t weren’t any less capable. They were using the wrong approach. If you’re serious about landing a consulting offer, don’t leave your application to chance. I’ve put together a free training explaining how you can land a consulting offer in the next 3-6 months. Comment ‘Training’ and I’ll send it over to you!
Performance
Video #46648 · Carousel
[01]
The creator uses a digitally manipulated image of a large crowd to visually represent the McKinsey hiring funnel. Through sequential text overlays and a shrinking crowd effect, the video illustrates the dramatic reduction in candidates at each stage, from 200,000 applicants down to the 1,500 who receive an offer, concluding with a call-to-action to read the caption.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
About 200,000 applied to McKinsey
Visual hook · 40%
A visually arresting wide shot of a massive, dense crowd of people filling a courtyard in front of a large, modern glass building, creating a sense of overwhelming scale.
[06]
Steal this for your own video
About . Only made it.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish an overwhelming sense of scale and competition by presenting a massive initial number of participants, visually represented by an enormous crowd.
Payoff
Reveal the final, shockingly small number of successful individuals, cementing the process's extreme exclusivity and the elite status of those who succeed. This creates a problem (low odds) that the creator can then solve.
[08]
The structural pattern this video runs on
Framework
The Funnel of Exclusivity
To visually and numerically demonstrate the extreme selectivity of a process by showing a large initial group being progressively filtered down to a small, elite final group, thereby establishing the value of a proposed solution.
The First Sieve
Introduce the first stage of elimination, revealing a significantly smaller number that survived the initial cut. The visual crowd shrinks, reinforcing the attrition.
The Second Sieve
Show the results of the next, more difficult stage, further reducing the number of participants. The visual group becomes noticeably smaller and more defined.
The Finalist's Circle
Present the even smaller group that has reached the final stage of the process, emphasizing the high stakes and proximity to success.
Only 0.8% of who applied to McKinsey analyst this cycle received an offer. Most of the ones who didn’t weren’t any less capable. They were using the wrong approach. If you’re serious about landing a consulting offer, don’t leave your application to chance. I’ve put together a free training explaining how you can land a consulting offer in the next 3-6 months. Comment ‘Training’ and I’ll send it over to you!
title · beginning
About 200,000 applied to McKinsey
informational · beginning
About 25,000 reached McKinsey Solve
informational · middle
About 5,000 reached first-round interviews
informational · middle
About 2,200 reached final-round interviews
informational · end
About 1,500 received an offer
call-to-action · end
Read caption ⬇️
You can nestle flowers. I sit for hours telling all the bluebirds. The billing