@bardneywatertower
Instagram · 10 Shot
@bardneywatertower The tower renovation has barely even started… and we’ve already bought a plant 🌱 Picked up from the poorly corner at @cherrytreegardencentre — couldn’t leave it behind at that price! One plant. That’s restraint, right? 😅 Cordyline australis Red Star for anyone wondering. #watertower #derelict #renovation #diy #selfbuild #slowrenovation
Performance
Video #46821 · 10 Shot
[01]
The creator shows an abandoned brick water tower they have purchased, then reveals the messy, undeveloped grounds to indicate the project has just begun. In a humorous twist, they show a woman carrying a newly-bought houseplant from a van and placing it at the tower's entrance, framing this as an 'essential' first step with 'no regrets'.
[02]
[03]
673.2K6×Showing problems with water tower conversion@bardneywatertower · Journey Documentation
2.1MSatirical anti-aesthetic messy house tour@dra.pumpin · Satirical Expertise
501.7KDocumenting day one of skyscraper renovation@skyscraperguy · Day X of Doing Y
583.5K5.2×Question, then visual answer reveal@bardneywatertower · Journey Documentation
929.4KCreator gives DIY house update@buildwithbert · Journey Documentation
1.9M114.9×Creator shows backyard office commute@isaacfrench_ · Lifestyle Showcase
1.4MReviewing my backyard renovation project@jennaphipps · Before/After Transformation
140.1K33.7×Satirical city tour becomes home ad@felipe.freig · Showcase
3.3M3.2×Abandoned pool before renovation tour@jennaphipps · Journey Documentation
822.8K24.1×Building an outdoor preschool art area@preschoolwithmrdanny · Journey Documentation
2.8MBunker backstory and future plans@ozark_oz_ · Origin Story
1.4M1.5×Explaining home build plans and costs@buildwithbert · Journey Documentation[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
Bought an abandoned water tower...
Visual hook
The opening shot is a low-angle view of a large, unique, and imposing abandoned red brick water tower against a clear blue sky, creating immediate visual interest and curiosity about the unusual structure.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate visual and textual reveal of a highly ambitious, unconventional, or large-scale project that captures viewer curiosity.
Payoff
A final, definitive on-screen text statement of satisfaction or lack of regret, providing a punchline that celebrates the relatable, human-over-logic choice.
[08]
The structural pattern this video runs on
Framework
The Priorities Paradox
To create a humorous and relatable narrative by juxtaposing a large, intimidating long-term goal with a small, emotionally-driven, and logically premature action.
The Ambitious Declaration
Visually establishes the impressive scale and unique nature of the long-term project, setting high stakes and viewer expectations.
The Sobering Reality
Grounds the narrative by showing the current, unfinished, or challenging state of the project, emphasizing the long road ahead and setting up the central conflict.
The Priority Subversion
Abruptly cuts to the subject engaging in a small, tangential, or emotionally-driven action that is logically out of sequence with the project's immediate needs, creating a comedic contradiction.
The Comedic Commitment
Shows the subject physically integrating the result of the illogical action into the unfinished project space, reinforcing their commitment to the misplaced priority.
The tower renovation has barely even started… and we’ve already bought a plant 🌱 Picked up from the poorly corner at @cherrytreegardencentre — couldn’t leave it behind at that price! One plant. That’s restraint, right? 😅 Cordyline australis Red Star for anyone wondering. #watertower #derelict #renovation #diy #selfbuild #slowrenovation
title · beginning
Bought an abandoned water tower...
contextual · beginning
Project has barely started...
contextual · middle
Also us...
contextual · middle
Absolutely essential
contextual · end
No regrets.