Viral Hooks
Trending short videosSoda taste and fan intensity chart
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@everythingplotted

Instagram · Single Photo

@everythingplotted Sodas mapped by taste × how unhinged their stans are. Which soda did I disrespect most? Follow for more unnecessary charts.

View original on Instagram

The edit1 shot · 12 text
Shots Text0:20

Performance

Views
665.2K
Likes
3.5K
Comments
367
Engagement
0.6%
Outlier
7.1×
Length · 15 Oct 2026
0:20

Video #46941 · Single Photo

Soda taste and fan intensity chartfrom @everythingplotted

[01]

Overview

The video displays a static 2x2 matrix chart that plots various soda brands based on two axes: 'Taste' (from 'Why Does This Exist' to 'Elite') and 'Fan Cult Intensity' (from 'No One Cares' to 'Defends It Online'). The chart is divided into four quadrants with descriptive titles: 'Deranged Defenders,' 'Third-Rail Opinions,' 'Industry Plants,' and 'Normie Fuel.' The creator uses this visual to share their opinionated rankings and categorize the fanbases of popular sodas.

[02]

Simple outline

  1. 1Define subjective axes
  2. 2Create humorous categories
  3. 3Plot familiar items
  4. 4Invite audience debate

[03]

Related videos

[04]

Classification

Concepts
What Your X Says About YouHot Take
Elements
Data Visualization GraphicMood MusicText OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

SODAS Taste × Fan Cult Intensity

Visual hook · 50%

The video immediately presents a colorful and well-organized 2x2 matrix chart filled with recognizable soda brand images. The clear structure and familiar products act as a visual hook, inviting the viewer to immediately start looking for their favorite soda and see where it's ranked.

[06]

Hook template

Steal this for your own video

[CATEGORY OF THINGS] × [FAN-BEHAVIOR AXIS]

  • — SODAS Taste × Fan Cult Intensity
  • — SNEAKERS Hype × Resale Obsession
  • — STREAMING SHOWS Quality × Fandom Meltdown Level

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold title combining a universally relatable topic with a subjective, opinionated sorting logic (e.g., 'Topic: X vs. Y'), immediately establishing a framework for debate.

Payoff

The viewer's internal reaction (agreement, outrage, amusement) upon finding a specific item and processing its assigned classification. The ultimate payoff is the viewer's powerful urge to comment, share, and debate the placements.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Subjective Matrix

Classifying a set of familiar items on a 2x2 grid based on two controversial, subjective axes. The resulting four quadrants are given humorous, archetypal names to provoke emotional reactions and debate.

  1. 1

    The Axis of Judgment

    The visual presentation of the X and Y axes, which clearly state the two subjective metrics used for evaluation. This establishes the 'rules' of the classification game for the viewer.

  2. 2

    The Archetype Quadrants

    The four sections of the grid are given distinct, witty, and often provocative names that function as character archetypes. This adds a layer of personality and humor to the otherwise simple classification.

  3. 3

    The Simultaneous Reveal

    All items are presented at once, plotted across the matrix. This allows for immediate, non-linear exploration by the viewer, encouraging them to scan for items that are personally relevant to them first.

Themes

  • Pop culture commentary
  • Brand loyalty
  • Subjective taste
  • Internet culture

Techniques

  • Data visualization
  • Matrix chart

Trends

  • Ranking content
  • Meme charts

Post caption

Sodas mapped by taste × how unhinged their stans are. Which soda did I disrespect most? Follow for more unnecessary charts.

Text overlays

  • branding · throughout

    @everythingplotted

  • title · throughout

    SODAS

  • title · throughout

    Taste × Fan Cult Intensity

  • contextual · throughout

    Deranged Defenders Questionable taste. Elite commitment.

  • contextual · throughout

    Third-Rail Opinions Beloved. People will fight for these.

  • contextual · throughout

    Industry Plants Exists. Barely matters.

  • contextual · throughout

    Normie Fuel Pretty good. Nobody's making it their identity.

  • call-to-action · throughout

    Follow @everythingplotted for more unnecessary charts.

  • contextual · throughout

    Defends It Online

  • contextual · throughout

    No One Cares

  • contextual · throughout

    Why Does This Exist

  • contextual · throughout

    Elite