@dibratto
Instagram · Greenscreen Talking Head
@dibratto (Fun fact: I’ve never worked at a tech company lol) #startup #b2bsaas #ycombinator #founder #entrepreneur
@dibratto
Instagram · Greenscreen Talking Head
@dibratto (Fun fact: I’ve never worked at a tech company lol) #startup #b2bsaas #ycombinator #founder #entrepreneur
Performance
Video #46984 · Greenscreen Talking Head
[01]
The creator delivers a satirical, step-by-step guide on how to run a stereotypical startup company offsite. He walks the viewer through each stage, from picking an overly expensive location and flying in a remote team, to conducting cliché team-building exercises, posting a staged photo on LinkedIn, having a chaotic company dinner, and ending with a pointless final meeting where no one is paying attention.
[02]
[03]
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What stops the scroll in the first 3 seconds
Title hook · 50%
The Art of The Startup Offsite
Verbal hook · 40%
The art of the company off-site.
Visual hook · 10%
A split-screen composition showing a large group photo on a beach at the top, and the creator speaking directly to the camera at the bottom.
[06]
Steal this for your own video
The Art of The
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce the topic with a grandiose, authoritative title that frames the subsequent satirical advice as a legitimate 'art' or 'guide'.
Payoff
Conclude with a final scene of total disengagement, where participants have mentally checked out, followed by a sarcastic concluding statement that validates the viewer's cynical interpretation of the entire process.
[08]
The structural pattern this video runs on
Framework
The Satirical 'How-To' Guide
Deconstructing a familiar process or event into a chronological sequence of exaggerated, stereotypical, and humorously flawed steps, culminating in a cynical but relatable payoff.
The Over-the-Top Foundation
Establish the initial step of the process as unnecessarily expensive or elaborate, setting a tone of hyperbole and poor judgment.
The Ironic Justification
State the flawed or contradictory reasoning behind the entire endeavor, immediately exposing the process's fundamental absurdity.
The Performative Process (Part 1: The Work)
Showcase the initial 'official' activities as recycled, generic, and ultimately pointless corporate rituals.
The Performative Process (Part 2: The Image)
Detail the steps taken to manufacture a perfect public image of the event, contrasting sharply with the underlying reality.
The Inevitable Implosion
Depict the climax where social and professional boundaries dissolve, leading to chaos, excessive behavior, and unfiltered honesty.
The Painful Consequence
Show the mandatory, unpleasant 'recovery' or 'reset' activity the following day, highlighting the disconnect between the event's supposed purpose and its actual outcome.
(Fun fact: I’ve never worked at a tech company lol) #startup #b2bsaas #ycombinator #founder #entrepreneur
title · beginning
The Art of The Startup Offsite
informational · beginning
first pick somewhere unnecessarily nice
contextual · beginning
Miami works
contextual · beginning
Austin works
contextual · beginning
Tulum works if you just raised
informational · beginning
across the country so your fully remote company can finally understand what in-person work is like
informational · middle
start with a company update
informational · middle
then team building
informational · middle
do a personality test
informational · middle
have everyone write down the company special on post it notes
informational · middle
take a team photo that looks completely candid
informational · middle
post it on LinkedIn
informational · middle
now dinner
informational · end
founder orders for the table just annihilates the company card
informational · end
someone gets way too drunk tells the manager what they actually think
informational · end
next morning 7:00am optional workout it's not optional
informational · end
one last strategy session nobody's listening
informational · end
and congrats on your offsite
The art of the company off-site. First, pick somewhere unnecessarily nice. Miami Worse, Austin Works, Tulum Worse, if you best raised. Fly 30 people across the country so your fully remote company can finally understand what in person work is like. Start with a company update. It's the exact same deck from last month's all hands. Then tier building. Do a personality test. Have everyone write down what makes the company special on worst it notes. Take a team photo that looks completely candid even though you spent fifteen minutes orchestrating every person within it. Worst it on LinkedIn with some caption about how nothing beats IRL. Now dinner. Founder orders for the table, just annihilates the company card. Someone gets way too rank, tells their manager what they actually think. Next morning, 7AM, optional worse. It's not optional. One last strategy session. Nobody's listening. They're all just checking their flight. And congrats on your off-site.