@offball
Instagram · Carousel
@offball We have to celebrate the little guy, especially as college football fans. In an era where everyone asks where Kamario Taylor or Jesse Legree will transfer next season, we’re here to enjoy the moment and shine a light on them while they are where they are (and hopefully, they stay!). Oregon State grad @ashtynbutuso is here to remind us that every player with a good story deserves to have it told. For more like this, subscribe in our bio.
Performance
Video #46263 · Carousel
[01]
This 7-slide photo carousel presents an editorial argument criticizing major sports networks for neglecting non-Power Five college football teams. Using Oregon State as a central example, it encourages fans to appreciate underdog players and teams in the present moment, rather than speculating about their future transfers to bigger programs. The post combines compelling sports photography with extensive text overlays to build its case.
[02]
[03]
207K9.6×Promotional carousel for ESPN lacrosse documentary@pll · Hype Teaser
51.8KVintage sports city aesthetic showcase@gamedaygrails · Nostalgia Highlight
1.1MCollege student's event hosting recap@aaronbusi_ · Event Showcase
91.2KSurprising Portland history facts carousel@stephanie.needham.pdx · Editorial Carousel
187.5K9.1×Sports league season overlap infographic.@nbaresdev · Editorial Carousel
325.8KMarketing strategy photo essay carousel@yaw_majesty · Statement Carousel
74.4K13.5×Photo essay about athletes owning cats@offball · Editorial Carousel
138.2KPhilosophical carousel about unproductive hobbies@themarcsinan · Statement Carousel
67.8KMotivational carousel on compounding habits@alexeubankbusiness · Motivational Mantra
585.2KMarketing creator recommendations photo carousel@dizzybeemarketing · Guide Carousel
420.1KMotivational before-and-after success journey@alexeubankbusiness · Before/After Transformation
44.5KDebunking common brand marketing stereotypes for 2025@house.of.ag · Hot Take[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
College Football Fans, It's Time To Rediscover The Plot.
Verbal hook · 35%
We have to celebrate the little guy, especially as college football fans.
Visual hook · 10%
A dynamic, mid-action shot of an Oregon State football player running with the ball. The vibrant orange uniform, focused expression, and blurred background create a strong sense of motion and immediately establish the post's athletic theme.
[06]
Steal this for your own video
, It's Time To Rediscover .
[07]
The promise the opener makes, and how the video pays it back
Hook
Slide 1: The Provocative Thesis. A bold, high-level statement that challenges a common belief or behavior within a community, creating an immediate question in the viewer's mind.
Payoff
Slide 7: The Personal Pledge. Concludes by bringing the grand manifesto back to an individual level. The author states their personal commitment to the new standard and issues a direct, encouraging call to action for the audience to do the same.
[08]
The structural pattern this video runs on
Framework
The Underdog Manifesto
This framework builds a persuasive argument by starting with a broad, provocative claim, grounding it in a specific, timely event, personalizing it with an emotional story, and then escalating it into a systemic critique before delivering a manifesto-style call to action. It moves from 'Here's a problem' to 'Here's why it affects me' to 'Here's why it affects *us*' to 'Here's what we should do about it.'
The Inciting Incident
Slide 2: Connects the abstract thesis to a concrete, recent, and often controversial event that the target audience will recognize. This establishes the problem's relevance and names an external antagonist.
The Personal Stake
Slide 3: Shifts from a general critique to a personal narrative. The author reveals their connection to the issue and introduces a specific 'protagonist' or case study that embodies the core conflict.
The Mirror Turn
Slide 4: Pivots the focus of the problem from the external antagonist to the audience itself. It identifies a common behavior or mindset among the community that contributes to the problem, making the issue personal for the reader.
The Systemic Diagnosis
Slide 5: Explains the underlying forces or incentives (e.g., money, power, systems) that create the problem identified in the previous slides. This adds a layer of intellectual depth and connects the external and internal conflicts.
The Manifesto & Muster Roll
Slide 6: Proposes a new cultural standard or solution. It then reinforces this solution by providing a rapid-fire list of positive examples (the 'muster roll') that prove the new way is possible and desirable.
We have to celebrate the little guy, especially as college football fans. In an era where everyone asks where Kamario Taylor or Jesse Legree will transfer next season, we’re here to enjoy the moment and shine a light on them while they are where they are (and hopefully, they stay!). Oregon State grad @ashtynbutuso is here to remind us that every player with a good story deserves to have it told. For more like this, subscribe in our bio.
title · photo_0
College Football Fans, It's Time To Rediscover The Plot.
branding · photo_0
OffBall
informational · photo_1
Last week, Pat McAfee and the rest of the College GameDay were under more scrutiny than usual. Not only was the bizarre rabid barking and rolling around off-putting to viewers, but the crew committed a crime even more heinous: they mocked non-Power Five schools, and laughed at their own little-to-no knowledge on the schools (despite it being part of their job to have that knowledge). The thing with ESPN/SEC and Fox/B1G's not-so-secret plans of college football world domination are that, yes, they are unfair to the less-covered schools, but moreover, they take the fun out of the sport (as evidenced by a drop in viewership this year). And it may seem like we are at the mercy of the coverage, but we are not powerless before it.
informational · photo_2
Of course, this year I'm speaking from a place of optimism and self-interest, because last year my alma mater, Oregon State, was one of the worst teams in football, and now we have one of the best players in college football. That (true fresh)man's name is Jesse “Problem Kid!!” Legree. He is magic on the field. It's like nothing I've ever seen, and the Heisman committee is starting to agree. But the really crazy part is that he has the best numbers of any receiver in college football, and he still isn't getting enough coverage at the national level. No shade, Nicole Auerbach, sorry girl.
informational · photo_3
Most interesting about this whole thing is that when I celebrate Jesse Legree or his teammate, quarterback Braden Atkinson, on social media, so many replies say something like: “He's gonna leave us next year” or “he's going to look great in an Ohio State uniform next year.” Because college football fans have also forgotten the point of sports: the enjoyment of living in the moment. What do we think we accomplish by preparing ourselves to lose something instead of smiling through it all, refusing to believe this is our life right now? If an asteroid hits Earth the day after the CFB Championship, we will have spent our last football season missing the forest for the trees. Because the point of any sport isn't to spend every minute preparing for the next season. What a silly way to live.
informational · photo_4
All of this has created a strange sense of entitlement among the schools that networks have deemed worthy of coverage. They know their schools are more enticing to players because of 1. Money, and 2. Coverage. Players can go to Ohio State and see themselves on TV every five minutes. Oregon State might lose Jesse Legree to a program with lots of money next year, maybe even Ohio State! It's the most likely scenario. But if ESPN/Fox spent time giving coverage to the players and teams that deserved it, instead of just the two conferences they've invested in, maybe the transfer portal would look different. Maybe the playing field would even out a bit.
informational · photo_5
We have to set a cultural standard that every player, with a good story, has theirs told. Like Oklahoma State's Drew Mestemaker, who had no scholarship offers. Arizona's Noah Fifita, a fifth-year who has never transferred. Boise State's Dylan Riley. Wake Forest's Gio Lopez. Duke's Nate Sheppard. Houston's Connor Weigman. Oregon State's Braden Atkinson. Missouri's Jamal Roberts. Louisville's Lincoln Kienholz. Mississippi State's Kamario Taylor.
informational · photo_6
So, if you come across my social profiles on any given Saturday this year, don't be surprised at the dozens of posts praising my little guys. I'm celebrating where I can, and you should, too.