@impact
Instagram · Carousel
@impact We have the perfect costume ideas to make you hate gay Halloween. 👻 Are you dressing up as any niche pop culture references for this Halloween? ✍️ Words by @austinashburn4 🖌️ Design by @crstnpark
@impact
Instagram · Carousel
@impact We have the perfect costume ideas to make you hate gay Halloween. 👻 Are you dressing up as any niche pop culture references for this Halloween? ✍️ Words by @austinashburn4 🖌️ Design by @crstnpark
Performance
Video #47202 · Carousel
[01]
This is a 12-slide Instagram carousel post that presents a list of humorous and highly specific Halloween costume ideas drawn from niche pop culture and internet memes. Each slide is dedicated to one costume idea, showing a reference photo and the clothing items needed to recreate the look, all targeted towards a gay audience.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
gay halloween costume ideas
Verbal hook · 45%
We have the perfect costume ideas to make you hate gay Halloween. 👻
Visual hook · 5%
The first slide presents a chaotic and intriguing collage of seemingly unrelated images (a cartoon steak, a woman in a pink workout top, a mechanical bird), creating immediate curiosity and prompting the viewer to swipe to understand the connection.
[06]
Steal this for your own video
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide serves as a 'Thematic Overture,' establishing the list's specific theme and niche appeal. It uses a collage of upcoming content to create intrigue and promise value, compelling the initial swipe.
Payoff
The payoff is cumulative, delivered through the entire sequence of list items. There is no single concluding slide; the value is the curated collection itself. The final slide is simply the last item in the list.
[08]
The structural pattern this video runs on
Framework
The Deconstructed Listicle
Presents a curated list of niche concepts, where each slide functions as a self-contained 'starter pack' that visually deconstructs the concept into its core components. The value is delivered through the curation of the list and the practical, visual breakdown of each item, making abstract ideas tangible.
The Itemized Breakdown
A repeating sequence of slides where each slide presents a single, distinct item from the list. It functions as a self-contained, shareable entry that visually dissects a specific cultural reference or idea.
We have the perfect costume ideas to make you hate gay Halloween. 👻 Are you dressing up as any niche pop culture references for this Halloween? ✍️ Words by @austinashburn4 🖌️ Design by @crstnpark
title · photo_0
gay halloween costume ideas
branding · photo_0
impact
title · photo_1
the smoker next to two gays kissing
title · photo_2
the bikini bottom fish who got played in her face
title · photo_3
the qvc host who accidentally said “b**wjob” instead of “blowout” while selling wigs on tv
title · photo_4
kelly clarkson and the mechanical bird scandal
title · photo_5
the dog with a kid feeling
title · photo_6
bald emma stone in “bugonia”
title · photo_7
cameron diaz in “the counselor”
title · photo_8
tokyo toni looking out the window to a billie eilish song
title · photo_9
olivia rodrigo and chappell roan in the “expectations” music video
title · photo_10
the gay couple who had their first valentine’s together
title · photo_11
the “it’s opinions-based” girl