@impact
Instagram · Carousel
@impact It’s the start of Halloweekend, and gay Halloween is already at full force. From the bimbofication meme to Zendaya’s 2014 Kids Choice Awards hat, swipe to see some of our favorite niche and culturally referential Halloween costumes. 🧡 ✍️ Words by @nardos.haile, @austinashburn4 🖌️ Design by @anukivv
Performance
Video #48168 · Carousel
[01]
This is a 16-slide Instagram carousel post by the media brand 'impact' showcasing a curated list of the 'best gay Halloween costumes.' Each slide presents a different costume based on a niche pop culture moment, celebrity, or internet meme, using a consistent graphic template that includes a title and a screenshot from social media.
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[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
The best gay Halloween costumes so far...
Verbal hook · 40%
It’s the start of Halloweekend, and gay Halloween is already at full force.
Visual hook · 15%
The first image shows a humorous and highly specific couples costume of 'Nathan Fielder & Elizabeth Holmes but lesbians,' which immediately establishes the niche, witty, and pop-culture-savvy tone of the entire post.
[06]
Steal this for your own video
The best so far...
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide is a Title Card that establishes the carousel's central theme with a bold, superlative claim (e.g., 'The Best...') and uses an open loop ('so far...') to create intrigue and motivate the first swipe.
Payoff
The payoff is not concentrated on the final slide but is delivered incrementally on each individual slide within the loop. The final slide simply acts as the last item in the collection, with the overall satisfaction coming from consuming the entire curated set.
[08]
The structural pattern this video runs on
Framework
The Curated Gallery Framework
The carousel functions as a curated listicle, presenting a series of self-contained examples that support a central theme. Each slide follows a rigid, repeatable formula (Title + Social Proof + Visual Evidence) to create a rhythm that encourages swiping through the entire collection.
The Exhibit Loop
A repeating sequence of slides (Slides 1-15), each functioning as a self-contained 'exhibit' that showcases a single example supporting the carousel's main theme. This loop structure creates a predictable, satisfying rhythm for the user, delivering a micro-payoff on every swipe.
It’s the start of Halloweekend, and gay Halloween is already at full force. From the bimbofication meme to Zendaya’s 2014 Kids Choice Awards hat, swipe to see some of our favorite niche and culturally referential Halloween costumes. 🧡 ✍️ Words by @nardos.haile, @austinashburn4 🖌️ Design by @anukivv
title · photo_0
The best gay Halloween costumes so far...
title · photo_1
Shailene Woodley at the 2026 Emmys
title · photo_2
Guy in a lingerie suit
title · photo_3
Haskell with a matcha
title · photo_4
Zendaya’s hat from the 2014 Kids’ Choice Awards
title · photo_5
Cameron Diaz when she said she’s ate lumpia and adobo
title · photo_6
Bimbofication meme
title · photo_7
Robert Pattinson’s “Good Time” meme
title · photo_8
IKEA bag
title · photo_9
Lenny Kravitz wearing a big scarf
title · photo_10
Lisa Rinna dancing on a table meme
title · photo_11
Ben Affleck struggling with his Dunkin’ order
title · photo_12
Lady Gaga Facebook hate group
title · photo_13
Shane and Ilya coming out to their parents
title · photo_14
Fake Jennette McCurdy memoir
title · photo_15
“Adults” Season 1 poster