@sonderhaus.studios
Instagram · Carousel
@sonderhaus.studios It’s our favorite time of year 🍂 Which one are you going as?
@sonderhaus.studios
Instagram · Carousel
@sonderhaus.studios It’s our favorite time of year 🍂 Which one are you going as?
Performance
Video #44659 · Carousel
[01]
This is a 14-slide carousel post providing creative Halloween costume inspiration. Each slide is a mood board dedicated to a specific nostalgic character from pop culture, showcasing clothing and accessories to recreate the look.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
Sun-Maid Raisins Girl
Verbal hook · 30%
It’s our favorite time of year 🍂 Which one are you going as?
Visual hook · 20%
A visually organized flat lay collage on a textured background, combining a recognizable brand (Sun-Maid Raisins) with corresponding fashion items to instantly communicate the concept of a creative, nostalgic costume idea.
[06]
Steal this for your own video
[07]
The promise the opener makes, and how the video pays it back
Hook
The first slide immediately establishes the theme and the repeating visual formula (Concept Title + Deconstructed Items + Original Reference), setting the user's expectation for the rest of the swipe-through experience.
Payoff
The payoff is the cumulative value of the entire collection of ideas. The final slide doesn't offer a resolution but completes the set, leading the user to the caption's call-to-action ('Which one are you going as?') which prompts engagement through personal choice and public declaration.
[08]
The structural pattern this video runs on
Framework
The Deconstructed Icon Framework
Presents a curated collection of recognizable concepts (e.g., characters, styles, ideas) by breaking each one down into its core, replicable visual components, making the abstract concept feel achievable and inspiring.
The Discovery Loop
The core of the carousel (slides 1-14) is a repeating loop where each swipe reveals a new, self-contained concept. This leverages curiosity and a 'slot machine' effect, encouraging users to swipe to the end to see all the ideas.
It’s our favorite time of year 🍂 Which one are you going as?
title · photo_0
Sun-Maid Raisins Girl
title · photo_1
Paddington Bear
title · photo_2
The Little Princess
title · photo_3
Pippi Long Stocking
title · photo_4
Wallace & Gromit
title · photo_5
Little Miss Sunshine
title · photo_6
Fancy Nancy
title · photo_7
Junie B Jones
title · photo_8
The man in the yellow hat
title · photo_9
Tina from Bobs Burgers
title · photo_10
Pilot Snoopy
title · photo_11
Wendy Peffercorn
title · photo_12
Webkinz Dog
title · photo_13
Lilly's Purple Plastic Purse