Viral Hooks
Trending short videosSatirical bad advice notes
G

@greatadviceforshittypeople

Instagram · Carousel

@greatadviceforshittypeople 20 of my best Love letters for you guys today

View original on Instagram

The edit1 shot · 40 text
Shots Text

Performance

Views
554.3K
Likes
37K
Comments
303
Engagement
6.7%
Outlier
1588.2×

Video #47312 · Carousel

Satirical bad advice notesfrom @greatadviceforshittypeople

[01]

Overview

This is a 20-slide carousel post titled 'Great Advice for Shitty People'. Each slide features a single piece of humorous, terrible advice handwritten on a plain white background, designed to be satirical and entertaining.

[02]

Simple outline

  1. 1Establish a single, repeatable premise.
  2. 2Deliver numerous variations on the premise.
  3. 3Maintain a rigid, consistent format.
  4. 4End without a concluding summary.

[03]

Related videos

[04]

Classification

Format
Concepts
Satirical AdviceStatement Carousel
Elements
Text OverlayHandwritten Graphic OverlayMinimalist LayoutConsistent Visual Theme

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 60%

Great Advice for Shitty People

Verbal hook · 30%

20 of my best Love letters for you guys today

Visual hook · 10%

The stark, minimalist design with a consistent layout creates a strong pattern. The visual contrast between the formal, printed title and the informal, handwritten advice on a clean white background is immediately recognizable and attention-grabbing.

[06]

Hook template

Steal this for your own video

[Positive descriptor] [Advice/Tips/Lessons] for [Unflattering audience label]

  • — Great Advice for Chronically Late People
  • — Life-Changing Budgeting Tips for People Who Hate Budgeting
  • — Honest Workout Advice for Gym Cowards

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The hook is the carousel's core concept, presented as a title on Slide 1. It functions as a 'Concept Hook,' immediately defining the theme and promising a series of related items.

Payoff

The payoff is not a single concluding slide, but is distributed across every slide in the carousel. Each slide provides its own mini-payoff (a punchline). The final slide simply offers the last item in the sequence with no summary or CTA.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Thematic Listicle

Establish a single, compelling theme and deliver a rapid-fire series of variations, one per slide, using a rigidly consistent format. Engagement is driven by the 'what's next?' curiosity and the high density of self-contained payoffs.

  1. 1

    The Premise & First Example

    Slide 1 establishes the overarching theme (the 'list title') and provides the first item, instantly teaching the user the format and tone for the entire carousel.

  2. 2

    The Variation Barrage

    The subsequent slides (2-20) deliver a high volume of content items that all adhere to the established theme and format. The goal is to create a 'just one more swipe' effect through a series of quick, self-contained payoffs.

Themes

  • Irony
  • Dark humor
  • Social commentary
  • Absurdism

Techniques

  • Minimalism
  • Typographic contrast
  • Repetitive format

Trends

  • Listicle content
  • Meme format
  • Satirical advice

Post caption

20 of my best Love letters for you guys today

Text overlays

  • title · photo_0

    Great Advice for Shitty People

  • informational · photo_0

    Wave at people who missed the bus

  • title · photo_1

    Great Advice for Shitty People

  • informational · photo_1

    Say your phone number as one long number

  • title · photo_2

    Great Advice for Shitty People

  • informational · photo_2

    Introduce your partner as your "current" partner

  • title · photo_3

    Great Advice for Shitty People

  • informational · photo_3

    Call people just to say you can't talk right now

  • title · photo_4

    Great Advice for Shitty People

  • informational · photo_4

    Moonwalk away from an argument

  • title · photo_5

    Great Advice for Shitty People

  • informational · photo_5

    Comment: "Thanks for normalizing this" under people's beach photos

  • title · photo_6

    Great Advice for Shitty People

  • informational · photo_6

    Say "Lice is the worst" to people scratching themselves

  • title · photo_7

    Great Advice for Shitty People

  • informational · photo_7

    Put on a bib before going down on someone

  • title · photo_8

    Great Advice for Shitty People

  • informational · photo_8

    Tell people you defend them on a daily basis "I've shut down almost all the rumours"

  • title · photo_9

    Great Advice for Shitty People

  • informational · photo_9

    Comment a laughing emoji on people's selfies

  • title · photo_10

    Great Advice for Shitty People

  • informational · photo_10

    Have a VIP section at your house party

  • title · photo_11

    Great Advice for Shitty People

  • informational · photo_11

    Tell the DJ it's too loud

  • title · photo_12

    Great Advice for Shitty People

  • informational · photo_12

    Say "You can't even tell it's fake" after the buyer has transferred money

  • title · photo_13

    Great Advice for Shitty People

  • informational · photo_13

    Say at an exam you won't even answer something so obvious

  • title · photo_14

    Great Advice for Shitty People

  • informational · photo_14

    Ask "Where's the receipt?" right after opening a gift

  • title · photo_15

    Great Advice for Shitty People

  • informational · photo_15

    Ask "Who else knows?" when told harmless info

  • title · photo_16

    Great Advice for Shitty People

  • informational · photo_16

    Say: "It's probably saying declined" to a customer about to pay

  • title · photo_17

    Great Advice for Shitty People

  • informational · photo_17

    Match strangers walking speed when they try to overtake you

  • title · photo_18

    Great Advice for Shitty People

  • informational · photo_18

    Use your own phone when tourist ask you to take a picture of them "Don't worry, it's just for me"

  • title · photo_19

    Great Advice for Shitty People

  • informational · photo_19

    Rest your hand on the shoulder of the guy standing next to you at the urinal

Satirical bad advice notes | Viral Hooks