@greatadviceforshittypeople
Instagram · Carousel
@greatadviceforshittypeople
Instagram · Carousel
Performance
Video #47610 · Carousel
[01]
A 12-slide carousel post presenting a list of satirical, humorous 'tips' for being an annoying or inconsiderate person. Each slide features the title 'Great Advice for Shitty People' followed by a unique, handwritten piece of bad advice on a plain white background.
[02]
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What stops the scroll in the first 3 seconds
Title hook · 50%
Great Advice for Shitty People
Verbal hook · 45%
Great Advice for Shitty People
Visual hook · 5%
The stark, minimalist black-and-white design creates a strong pattern interrupt. The visual contrast between the clean, bold, printed title and the casual, personal handwritten text is visually distinct and grabs attention.
[06]
Steal this for your own video
Great Advice for
[07]
The promise the opener makes, and how the video pays it back
Hook
The hook is the overarching title ('Great Advice for Shitty People') which acts as a thematic frame. It's presented on the first slide and repeated on every subsequent slide, constantly reinforcing the provocative premise and creating a strong brand for the series.
Payoff
The payoff is not a single resolution but the cumulative comedic effect of the list. The final slide serves as the last punchline, often being one of the more absurd or memorable examples to leave a lasting impression and encourage sharing.
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The structural pattern this video runs on
Framework
The Rapid-Fire Punchline
This framework establishes a single, provocative theme and then delivers a series of self-contained, humorous examples or 'tips' on subsequent slides. Each slide acts as an independent punchline, encouraging users to keep swiping for the next quick comedic payoff, all while maintaining a rigid visual consistency.
The Punchline Stack
Slides 1 through 12 each deliver a single, self-contained piece of 'advice' that functions as a joke. There is no narrative progression; instead, the carousel presents a collection of variations on the central theme, creating a 'potato chip' effect where the user is compelled to swipe for the next one.
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Great Advice for Shitty People Include pointless info when selling things online "From a glutenfree home"
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Great Advice for Shitty People Tap their glass when the person next to you stands up at a restaurant
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Great Advice for Shitty People Interrupt people with: "Let me just stop you there" and then go quiet
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Great Advice for Shitty People Say "I'll allow it" when someone makes a decision that has nothing to do with you
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Great Advice for Shitty People Buy photos of other people at the amusement park "Let me get that couple in ride 4"
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Great Advice for Shitty People Ask for directions, then tell them they're wrong
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Great Advice for Shitty People Suggest possible reasons when people say they're having a bad day. "Do you think it's because you have such a hard time finding a partner?"
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Great Advice for Shitty People Say "Half way there!" when someone announces a weight loss
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Great Advice for Shitty People Nod along while someone talks as if they're rapping
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Great Advice for Shitty People Say: "I can't help but feel partially responsible" when something was clearly your fault
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Great Advice for Shitty People Confidentlly finish someone else's sentence wrong
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Great Advice for Shitty People Show your hairdresser a picture of pubic hair as inspiration