Viral Hooks
Trending short videosPhotos from a satirical protest
W

@wbznewsradio

Instagram · Carousel

@wbznewsradio Protesters gathered outside of Liberty Mutual’s headquarters on Sunday to urge the insurance company to quit running its collection of “Liberty Biberty” ads. The protest was led by New Hampshire-based YouTuber Connor Harvey, who vehemently opposes the mascot’s existence. On Oct. 9, Harvey called upon fellow Biberty dissenters to join him outside of Liberty Mutual’s global headquarters for a full-fledged rally that took place on Oct 25. 🔗 Link in bio to listen live to WBZ NewsRadio for the latest updates. Photos: Chaiel Schaffel/ WBZ NewsRadio

View original on Instagram

The edit1 shot · 5 text
Shots Text

Performance

Views
2.1M
Likes
139.3K
Comments
2.3K
Engagement
6.8%
Outlier
1839.6×

Video #47507 · Carousel

Photos from a satirical protestfrom @wbznewsradio

[01]

Overview

This is a four-photo carousel post from a news radio station covering a protest against Liberty Mutual's 'Liberty Biberty' ad campaign. The photos show various protesters, including one in a prominent yellow costume, holding humorous and critical signs outside the company's headquarters. The post serves to inform the audience about this unusual, locally-held event driven by a reaction to a national ad campaign.

[02]

Simple outline

  1. 1Hook with absurd central character.
  2. 2Showcase the core slogan/belief.
  3. 3Reveal the group in action.
  4. 4Add depth with more participants.

[03]

Related videos

[04]

Classification

Format
Concepts
News CarouselEvent ShowcaseCandid Spectacle
Elements
Text OverlayThematic Staging
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 40%

Protest outside of Liberty Mutual headquarters calls for an end to “Liberty Biberty”

Verbal hook · 25%

Protesters gathered outside of Liberty Mutual’s headquarters on Sunday to urge the insurance company to quit running its collection of “Liberty Biberty” ads.

Visual hook · 35%

A man in a bizarre, bright yellow costume resembling a mix of the Statue of Liberty and an emu, complete with a feather boa and tutu, immediately captures attention through its absurdity and vibrant color.

[06]

Hook template

Steal this for your own video

Protest outside of [company or institution] headquarters calls for an end to "[annoying thing they're known for]"

  • — Protest outside of Spotify headquarters calls for an end to "Wrapped Season"
  • — Protest outside of Starbucks headquarters calls for an end to "Pumpkin Spice Month"
  • — Protest outside of City Hall calls for an end to "Mandatory Fun Fridays"

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Slide 1 establishes the core event with a news-style headline overlayed on the most visually bizarre or compelling character/scene, creating an immediate 'What is happening here?' effect.

Payoff

The final slide doesn't offer a resolution but acts as the last piece of evidence to pique curiosity, driving the user to the caption for the full story and call-to-action (e.g., link in bio).

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Bizarre Event Report

To document a strange, humorous, or niche real-world event by first presenting the most absurd visual as a hook, then using subsequent slides to prove the event's reality and scale through different angles and participants.

  1. 1

    The Headline & The Mascot

    Introduces the central conflict via a text overlay and anchors the story with a single, highly shareable, and strange protagonist. This slide answers 'What is this about?'

  2. 2

    The Manifesto & The Interaction

    Moves from the 'what' to the 'why' by focusing on a key slogan or message presented on a sign. It often includes a human interaction to add a personal, relatable element to the event.

  3. 3

    The Collective In Action

    Pulls back to a wider shot to establish that this is a group event, not an isolated incident. It shows movement, energy, and leadership (e.g., a speaker with a megaphone) to prove it's an organized gathering.

  4. 4

    The Supporting Evidence

    Provides 'B-roll' style shots of other participants and details. This reinforces the scale and authenticity of the event, adding texture and proving it wasn't staged with just a few people.

Themes

  • Corporate criticism
  • Consumer backlash
  • Satire
  • Internet culture
  • Freedom of speech

Techniques

  • Documentary photography
  • Text overlay for context
  • Candid capture

Trends

  • Meme-inspired activism
  • Covering viral internet phenomena as news

Post caption

Protesters gathered outside of Liberty Mutual’s headquarters on Sunday to urge the insurance company to quit running its collection of “Liberty Biberty” ads. The protest was led by New Hampshire-based YouTuber Connor Harvey, who vehemently opposes the mascot’s existence. On Oct. 9, Harvey called upon fellow Biberty dissenters to join him outside of Liberty Mutual’s global headquarters for a full-fledged rally that took place on Oct 25. 🔗 Link in bio to listen live to WBZ NewsRadio for the latest updates. Photos: Chaiel Schaffel/ WBZ NewsRadio

Text overlays

  • branding · photo_0

    WBZ NEWSRADIO 1030

  • informational · photo_0

    Protest outside of Liberty Mutual headquarters calls for an end to “Liberty Biberty”

  • branding · photo_1

    WBZ NEWSRADIO 1030

  • branding · photo_2

    WBZ NEWSRADIO 1030

  • branding · photo_3

    WBZ NEWSRADIO 1030

Photos from a satirical protest | Viral Hooks