@officialhappymeal
Instagram · Carousel
@officialhappymeal 3 boxes. 15 toys. 2 cards with every collectible. Pokémon Happy Meal coming 11.10.26.
@officialhappymeal
Instagram · Carousel
@officialhappymeal 3 boxes. 15 toys. 2 cards with every collectible. Pokémon Happy Meal coming 11.10.26.
Performance
Video #47793 · Carousel
[01]
This is a two-slide carousel post announcing a collaboration between McDonald's and Pokémon. The first slide visually showcases the Pikachu-themed Happy Meal box, collectible toys, and trading cards against a vibrant red background, while the second slide provides a detailed release schedule for various countries.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
11.10
Verbal hook · 60%
3 boxes. 15 toys. 2 cards with every collectible. Pokémon Happy Meal coming 11.10.26.
Visual hook · 10%
A vibrant and dynamic composition featuring a central Pikachu-themed Happy Meal box surrounded by an explosion of colorful Pokémon toys and cards against a bold red background, leveraging strong brand recognition and exciting visuals.
[06]
Steal this for your own video
. . coming .
[07]
The promise the opener makes, and how the video pays it back
Hook
A high-impact, visually dense product showcase that immediately establishes the 'what' and creates desire. It includes a single, prominent date to anchor the announcement.
Payoff
The payoff is informational clarity. The user swipes from 'I want this' to 'I know when I can get this,' transforming broad awareness into a specific, actionable plan.
[08]
The structural pattern this video runs on
Framework
The Reveal & Rollout Framework
Generate mass desire with a visually compelling product announcement on the first slide, then use the swipe to deliver crucial logistical information (like dates and locations) that qualifies the audience and makes the announcement personally relevant.
The Anchor Reveal
Slide 1: Presents the core offering in its most appealing form, showcasing key features (the toys, the cards, the box) and providing the single most important piece of information—the initial launch date—to create a focal point for excitement.
The Relevance Index
Slide 2: Functions as a data-rich appendix that answers the inevitable user question: 'Is this for me?'. It provides detailed, segmented logistical information (in this case, countries and months) that allows a global audience to self-qualify, find their specific launch window, and convert general interest into personal anticipation.
3 boxes. 15 toys. 2 cards with every collectible. Pokémon Happy Meal coming 11.10.26.
branding · photo_0
Pokémon
informational · photo_0
11.10
contextual · photo_0
At participating McDonald's for a limited time. While supplies last. One toy per Happy Meal. ©2026 Pokémon / Nintendo / Creatures / GAME FREAK.
contextual · photo_1
At participating McDonald's for a limited time. While supplies last. One toy per Happy Meal. ©2026 Pokémon / Nintendo / Creatures / GAME FREAK.
informational · photo_1
NOVEMBER 2026 Australia • Canada • Fiji • France • New Zealand • Spain • United States
informational · photo_1
DECEMBER 2026 Austria • Azerbaijan • Bahrain • Belgium • Brunei • Bulgaria • Croatia Cyprus • Czech Republic • Denmark • Egypt • Finland • Germany Georgia • Greece • Hong Kong • Hungary • Indonesia • Malaysia Malta • Mauritius • Moldova • Morocco • Netherlands • Norway Oman • Pakistan • Poland • Portugal • Qatar • Romania • Saudi Arabia Serbia • Singapore • Slovakia • Slovenia • South Africa • Sweden Switzerland • Turkey • Ukraine • UAE • Vietnam
informational · photo_1
JANUARY 2027 Argentina • Brazil • Chile • Colombia • Costa Rica • Ecuador El Salvador • Estonia • Guatemala • Honduras • Israel • Italy Latvia • Lithuania • Mexico • Nicaragua • Panama • Paraguay Peru • Philippines • Thailand • Uruguay • Venezuela
informational · photo_1
FEBRUARY 2027 Ireland • United Kingdom