@impact
Instagram · Carousel
@impact @prada’s brand-new commercial, “Drawing Prada,” is a powerful example of why human creativity and human-made art deserve to be celebrated with the upmost importance. The gorgeous 55-second ad follows Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Luther Ford, and Chen Haoyu as they travel through the wintery wonderland of artist John Pomeroy’s hand-drawn illustrations. ✍️ Words by @austinashburn4 🖌️ Design by @___0h00
Performance
Video #48167 · Carousel
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A carousel post showcasing Prada's new holiday ad campaign, 'Drawing Prada.' The post highlights the campaign's unique blend of live-action photography featuring celebrities like Sadie Sink and Maya Hawke with hand-drawn animations by legendary artist John Pomeroy, celebrating the power of human creativity.
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What stops the scroll in the first 3 seconds
Title hook · 40%
Prada's new ad is showcasing the irreplaceable power of human creativity
Verbal hook · 30%
@prada’s brand-new commercial, “Drawing Prada,” is a powerful example of why human creativity and human-made art deserve to be celebrated with the upmost importance.
Visual hook · 30%
The immediate visual hook is the surreal and whimsical juxtaposition of real-life actors (like an expressive Sadie Sink) within a classic, hand-drawn animated world. This mixed-media approach creates a striking pattern interruption that blends high fashion with nostalgic animation.
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Steal this for your own video
's new is proof of the irreplaceable power of
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The promise the opener makes, and how the video pays it back
Hook
The carousel opens with a bold, culturally relevant thesis statement presented as a full-slide headline. This frames the entire narrative and provides a compelling reason to swipe past the first slide.
Payoff
The payoff is the immersive visual experience in the latter half of the carousel. By removing text overlays, the structure allows the user to simply appreciate the subject matter, reinforcing the initial hook's claim through direct, uninterrupted evidence.
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The structural pattern this video runs on
Framework
The Thesis & Gallery Framework
This framework establishes a strong, abstract claim on the first slide, supports it with layers of factual and social proof on the subsequent slides, and then transitions into a purely visual 'gallery' to let the audience experience the evidence for themselves. It's a classic 'tell, then show' structure optimized for a visual platform.
The Thesis Statement
Slide 1 is dedicated to a single, powerful claim that defines the core message. It uses large, stylized text to establish the theme and capture immediate attention.
The Factual Grounding
Slide 2 provides the essential 'who, what, where, when, why' information. It moves from the abstract claim of the hook to concrete, verifiable details (e.g., project name, creator, context), adding credibility and substance.
The Credibility Stack
Slide 3 lists key people, brands, or notable elements involved. This beat adds a layer of social proof and leverages borrowed authority or star power to increase the subject's perceived importance.
The Visual Immersion
The final slides (4-6) transition into a text-free gallery. This deliberately shifts the user's focus from reading to experiencing, allowing the visuals to serve as the ultimate, unspoken proof for the thesis stated on slide 1.
@prada’s brand-new commercial, “Drawing Prada,” is a powerful example of why human creativity and human-made art deserve to be celebrated with the upmost importance. The gorgeous 55-second ad follows Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Luther Ford, and Chen Haoyu as they travel through the wintery wonderland of artist John Pomeroy’s hand-drawn illustrations. ✍️ Words by @austinashburn4 🖌️ Design by @___0h00
branding · photo_0
impact All photos via Prada
title · photo_0
Prada's new ad is showcasing the irreplaceable power of human creativity
branding · photo_1
impact All photos via Prada
informational · photo_1
“Drawing Prada” is a whimsical 55-second commercial for Prada’s 2026 holiday campaign, featuring hand-drawn illustrations from legendary artist John Pomeroy.
branding · photo_1
PRADA
branding · photo_2
impact All photos via Prada
contextual · photo_2
The Prada ad features appearances from Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Luther Ford, and Chen Haoyu.
branding · photo_3
impact All photos via Prada
branding · photo_4
impact All photos via Prada
branding · photo_5
impact All photos via Prada