Viral Hooks
Trending short videosFashion brand's new season lookbook

Performance

Views
1.7M
Likes
110.1K
Comments
1.6K
Engagement
6.7%

Video #6411 · Carousel

Fashion brand's new season lookbookfrom @heavn

[01]

Overview

A 10-photo carousel serving as a lookbook and campaign announcement for the new season of 'Heaven by Marc Jacobs'. The images feature the designer, celebrities, and models in a studio setting, showcasing the collection's Y2K and grunge-inspired apparel and fostering a sense of community.

[03]

Related videos

[04]

Classification

Format
Concepts
Inspo LookbookTeam Showcase
Elements
Solid Color BackgroundConsistent Visual Theme
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 30%

new heaven season coming march 3rd

Visual hook · 70%

A diverse and eclectic group of models and celebrities, including Marc Jacobs and Michael Imperioli, styled in bold, Y2K-inspired fashion. The striking outfits, unique hairstyles, and dynamic group poses on a single couch create immediate visual intrigue and invite closer inspection.

[06]

Hook template

Steal this for your own video

Create a [style-specific] group portrait: arrange [unexpected mix of people] in [bold coordinated looks] around a single [simple focal prop], using distinct poses and hairstyles so viewers pause to inspect each person.

  • — Create a retro-futurist group portrait: arrange chefs, skateboarders, and office workers in silver coordinated looks around a single diner booth, using distinct poses and hairstyles so viewers pause to inspect each person.
  • — Create a cottagecore group portrait: arrange gardeners, musicians, and students in floral coordinated looks around a single picnic table, using distinct poses and hairstyles so viewers pause to inspect each person.
  • — Create a cyberpunk group portrait: arrange gamers, dancers, and mechanics in neon coordinated looks around a single motorcycle, using distinct poses and hairstyles so viewers pause to inspect each person.

Themes

  • youth culture
  • nostalgia
  • individuality
  • community

Techniques

  • studio lighting
  • group portraiture
  • stylized posing

Trends

  • Y2K revival
  • celebrity campaign casting
  • inclusive modeling

Post caption

friends !!! <3 new heaven season coming march 3rd 🙇‍♀️🫂

Fashion brand's new season lookbook | Viral Hooks