Viral Hooks
Trending short videosFive-step framework for building an online business to $10k a month
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@briarcochran

TikTok · Yap

@briarcochran Remember: I am still on this journey. Hold my opinions loosely. Just sharing my CURRENT POV. The longer you live in fairytale land and try to convince yourself you can do it faster/easier/better… the longer you will stay stuck… admit that it’s gonna be hard and take awhile and then just start.

View original on TikTok

The edit1 shot · 2 text
Shots Text9:07

Performance

Views
103.7K
Likes
10.5K
Comments
238
Engagement
10.4%
Outlier
1.4×
Length · 7 May 2025
9:07

Video #1917 · Yap

Five-step framework for building an online business to $10k a monthfrom @briarcochran

[01]

Overview

The creator outlines a detailed, multi-step framework for starting an online business and earning $10,000 per month. He begins by referencing a previous viral video and addresses the common question of how he started. He then presents a five-stage plan: 1) Pick one of ten high-value online skills, 2) Dedicate 200+ hours to mastering it through books and podcasts, 3) Perform the skill for free for several clients to build a portfolio and get results, 4) Acquire initial paying clients with a low-priced ($1,000) package, and 5) Once financially stable, target high-value 'whale' clients for retainers of $8k or more.

[02]

Simple outline

  1. 1Hook with authority and challenge.
  2. 2Provide a quantifiable blueprint.
  3. 3Mandate free work as proof.
  4. 4Outline the monetization ladder.
  5. 5Recap and issue a final challenge.

[03]

Related videos

[04]

Classification

Format
Concepts
Tutorial / How ToPlaybook
Elements
Title Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Detailed Step-By-Step Journey To START and Make $10K/mo Online

Verbal hook · 40%

I had a viral video last week talking about my journey from 3 k to 40 k in, like, sixty days, and I bad three main responses.

Visual hook · 5%

A man in a casual setting speaks directly and confidently to the camera, holding a coffee cup and pen, using hand gestures to emphasize his points in a direct, instructional manner.

[06]

Hook template

Steal this for your own video

How I went from [starting point] to [milestone] in [timeframe] — step by step.

  • — How I went from zero clients to $10k/mo in 60 days — step by step.
  • — How I went from beginner to published author in 90 days — step by step.
  • — How I went from overweight to losing 40 pounds in 5 months — step by step.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Authority Frame: The creator references a previous viral success and the audience feedback it generated. This establishes credibility and frames the current video as a direct, value-driven response to a genuine audience question, immediately filtering out skeptics.

Payoff

The Blueprint Recap & Challenge: The creator rapidly summarizes the entire multi-step process, reinforcing the tangible nature of the plan. The video concludes not with a plea, but with a dismissal ('don't ask me how to start anymore'), placing the full responsibility for execution on the viewer and solidifying the creator's role as a no-nonsense guide.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Gauntlet Blueprint

To present a highly desirable outcome ($10k/mo) and then detail a difficult, multi-stage, and specific plan to achieve it. This structure filters for and empowers only the most committed audience members by framing immense effort as the only true shortcut.

  1. 1

    The Promise & The Filter

    State the high-value outcome ($10k/mo). Immediately follow with a stark warning that almost no one will succeed ('0.1% of you will actually do it'). This creates a psychological challenge, filtering for a dedicated audience and increasing the perceived value of the information.

  2. 2

    Step 1: The Foundation Choice

    Provide the first clear, actionable step: choosing a high-value skill. A curated list of 10 options is given to eliminate analysis paralysis and provide concrete starting points.

  3. 3

    The Mindset Mandate

    Instruct the viewer to adopt an obsessive, mastery-focused mindset ('become the Michael Jordan of video editing'). This elevates the task from a simple action to an identity-level commitment.

  4. 4

    Step 2: The Knowledge Immersion

    Prescribe a period of intense, quantifiable learning. Specific, high-volume metrics are given (10 books, 100 podcasts) to provide a clear, albeit daunting, benchmark for dedication.

  5. 5

    Step 3: The Proof-of-Work Gauntlet

    Instruct the audience to apply their new skill for free at high volume (500 cold outreaches). This is framed as the most critical and difficult step, positioning non-monetized work as the essential 'shortcut' to building a portfolio and real-world proof.

  6. 6

    Step 4: The Monetization Ladder

    Detail the transition from free to paid work. This involves two sub-steps: first, securing low-priced ($1000) clients with an over-delivered package, and second, leveraging those results to target high-ticket 'whale' clients.

  7. 7

    The Leverage Shift

    Explain the psychological advantage gained once basic income is secured ('out of survival mode'). This non-desperation is positioned as a key tool that makes the creator more attractive to high-value clients.

Themes

  • Discipline
  • Hard work
  • Value creation
  • Business strategy

Techniques

  • Direct address
  • Listicle
  • Instructional monologue

Post caption

Remember: I am still on this journey. Hold my opinions loosely. Just sharing my CURRENT POV. The longer you live in fairytale land and try to convince yourself you can do it faster/easier/better… the longer you will stay stuck… admit that it’s gonna be hard and take awhile and then just start.

Text overlays

  • title · throughout

    Detailed Step-By-Step Journey To START and Make $10K/mo Online

  • contextual · throughout

    I have nothing to sell you — just free game. Answering all questions in comments.

Transcript

I had a viral video last week talking about my journey from 3 k to 40 k in, like, sixty days, and I bad three main responses. Number one, I don't believe you. Number two, you're a scammer. Number three, how did you start? I'm just gonna talk about number three because the first two, great. Less competition if you believe that. The detailed plan of how to start making money online. I truly believe you follow this exact framework. You can make 10 k a month. I think 01% of you, point 1% of you will actually do it. That's just tier reality. Almost none of you are gonna do it. Here's the detailed plan. Number one, pick a hard skill that is meant for making money online. People pay for problems being solved. Skills solve problems, and making money online is the easiest way to do it. K? Because you have infinite target audience, infinite niche. The leverage is insane. Here are 10 skills. Copywriting, paid ads, landing page design, video editing, funnel building, email marketing and automations, data analysis and consulting, remote sales, content strategy, which is what I do, and AI workflows. Okay. You have 10. Don't ask me anymore. Pick one and treat it like it is your calling on earth. If you chose video editing, try to become the Michael Jordan of video editing. Make it feel like it's part of who you are. Okay? Like, get surgical about it. That's what I do with content strategy. I try to become obsessed with content strategy. I read read content. I analyze content. I listen to podcasts of content. Okay. Step two. Most people are not gonna do this. Read 10 books and listen to 100 podcasts. 10 books, 100 podcasts. You can do that in less than a month, but you won't. But if you do that, you will be in the top worse. Top 10%. Top 10%. That right there alone will get you up tier. And it's compounding effect. You can't stop and get, like, five books, 30 podcasts because it infinitely goes up and up and up. It curves harder. Okay? Number three, cold outreach. You're going to email or Instagram DM 500 people and ask them to do it for free. Oh my gosh. Free work. That rank to suck. Guess what? It is the shortcut. It is the shortcut. You think that free work is actually gonna slow you down, but it's actually the shortcut. I'm not gonna get into that. If you wanna ask me comments of why it's a shortcut, there's just logical reasoning that goes into it, but for the sake of this. Okay. So that's three things. Number one, we've picked a hard skill. Number two, we have spent two hundred hours learning it. And then number three is we have emailed or DM'd 500 people to do free work. K? Send 10 a day for fifty days. We are now two months into the journey, two and a half months into the journey. Okay? You probably only made a dollar yet. You do the free worse. You spend a month doing the project, and you have to get good results for them. If not, you just do it again. Do it again. It's gonna take two or three times. It took me my fourth my third or fourth, like, free client is where I got my great results. K? After you get great results, you now go DM or email another 500 people, and you do it for a very cheap price. I think that cheap price to me is about a thousand dollars per project. People that have businesses online are willing to pay a thousand dollars for almost anything, depending. You're not gonna write, like, one email for a thousand dollars. Put together a $1,000 package that is extremely over delivered. So, like, maybe a month of emails for a thousand dollars, maybe three landing pages, maybe paid ads for a month and a half. This is where geniuses get are made. Derisk it. Okay? You have to become confident in your skills that you say, if I don't make your money back, you get it for free. If you're even higher level, say, if you don't make your money back, I'll actually pay you a thousand dollars for wasting your time. You will land a client like that. Okay? That's what I did. I said, I will fly to you to get this set up. If we don't make your money back, you will I'll pay you a thousand dollars. Boom. It's they're gonna say yes. Especially because you say, hey. I just did this for somebody else, and I got this results. Derisk the offer. K? Now you make your first thousand dollars online. You get good results again. That's important. You gotta get good results. It's gonna take time. Okay? You gotta do this multiple times. You're not gonna go one client, one client, one client. You have to get good results. You have to maybe get three clients. You might have to do this for two or three months and get that third client to get great results. K? Because you gotta learn through experience as well. Okay? Then once you start stacking these one k clients, they're gonna turn into retainers and be like, hey. I kinda like that. I want it again. I want it again. Once you stabilize this just for a little bit, maybe you're in that 3 to $5 range a month, you go for a whale client. Okay? You try to get the 8 to $12, tier $10 a month month retainer. And because you're out of survival mode, the goal is to get out of survival mode. If I have to pay $5,000 in expenses and I'm making $5 through my online business or maybe $3 through my job and $2 for my online business, I now am not in a rush to try to stop the bleeding. I can go for a whale client. You now email or ask for referrals to another 500 bigger businesses, creators, whatever, and you pitch a very high number, $8. Don't flinch. Okay? People will will believe that you're worth it off $8. And if not, you have to have the confidence to just literally say eat glass, if not. Like, that was something that one of my mentors told me. He said he pitches $10, and they either take it or leave it. He's in a because you are now in a situation where you don't need the money. K? So you have to let your desperation leave, which then ironically makes you more appealing. Okay? Like, right now, I don't work with anybody unless they are a very, very, very specific type of person, and that actually gives me leverage. Right? I have a lot of people no message me and be like, hey. You no, blah blah blah. We worst for this or this. I just said, no. No. No. No. No. No. No. No. No. No. No. And then I find that one person or even reach out because I know that exact type of person I'm looking for. It best my close rate is way higher way higher because I have leverage. Okay. So to recap, we picked rank hard skill. We spent two hour two hundred hours learning that hard skill, practicing that hard skill. We sent 500 cold messages to do it for free. We did it for free, maybe two to three times. We got we finally got good results. We now sent another 500 messages to do it for cheap. A a thousand dollar package is what I mean by cheap. We then got good results. We got out of survival mode, and we started going for big clients. The 8 to $12 rank, and we're not rushing it. We're staying leverage. We do that, and this is where you start to there's there's levels to this. You gotta start learning how to, navigate business relationships, contracts, scaling, repeatable systems, because the last thing you wanna do is truly fail with one of these $10 clients. Even though you're going to, it's gonna happen. You gotta clean it up, do it again, clean it up, do it again. You wanna create a referral system. There's better that go into this, but this is how you make your first $10 online. Very repeatable. I just gave you very tangible numbers. K? Pick one scale out of 10. Two hundred hours of learning, 500 cold messages, three free projects, 500 cold messages, three cheap projects, $1 a month. 500 cold messages slash referrals. Tier asking people referrals, one $10 client. Or you keep stacking these three threes, three or $1, $1, $1, then you get $7 or you get $1, $1, $1, $1, and then a $3, and then a $5, and then a $10. You just keep climbing the ladder. It's exactly what I did. Took me two years. Okay? People wanna rush the process. Actually, let me rephrase that. Took me two years to learn. It took me about a year to learn this and then a year to start it. And then in that second year, it took me about nine months. February to December. February to, yeah, to December to crack 10 k. And then it's a compound effect. It went from 10 to 40, like, super fast. So this is how you start to make your first $10 online. I do not sell a course. I'm not selling anything. Just go do it, and don't ask me how to start anymore.