Viral Hooks
Trending short videosCreative job application for Utah Jazz
The edit1 shot 路 14 text
Shots Text

Performance

Views
210.1K
Likes
14K
Comments
379
Engagement
6.9%

Video #48450 路 Carousel

Creative job application for Utah Jazzfrom @thetomsters

[01]

Overview

A 10-slide carousel post functioning as a creative and humorous job application for the Utah Jazz Social Media Manager position. The creator, a lifelong fan, tells a story using text overlays and photoshopped images of himself as a basketball in famous Jazz moments, using puns to get 'endorsements' from players before ending with a sincere message.

[02]

Simple outline

  1. 1State a relatable opportunity
  2. 2Make a humorous, misleading claim
  3. 3Showcase creativity with a gimmick
  4. 4Close with a sincere appeal

[03]

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[04]

Classification

Format
Carousel
Concepts
Origin Story CarouselStatement Carousel
Elements
Text OverlayImage OverlayScreenshot as EvidenceMeme Integration
Account
Personal Brand
Topics
BasketballSocial Media MarketingPersonal BrandComedy

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

This morning, I saw that the Utah Jazz are looking for a new Social Media Manager.

Verbal hook

This morning, I saw that the Utah Jazz are looking for a new Social Media Manager.

Visual hook

The initial visual hook is a screenshot of a LinkedIn job posting, which creates curiosity and context. This is followed by a series of increasingly humorous and absurd photoshopped images where the creator's face is superimposed onto basketballs in iconic sports photos.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Grounded Premise (Slide 1): Opens with a specific, real-world observation (e.g., a job posting) that establishes a clear and relatable context for the story.

Payoff

The Sincere Pivot (Slide 11): Abruptly drops the comedic frame ('Jokes aside...') to deliver a genuine, heartfelt message that reveals the true purpose of the post, creating an emotional connection and concluding the narrative arc.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Comedic Resume Framework

This framework uses a bait-and-switch narrative to transform a job application into entertainment. It hooks the audience with a relatable premise, builds rapport through a humorous twist and a series of creative gags, and then pivots to a sincere, emotional appeal.

  1. 1

    The Personal Stake (Slide 2)

    Connects the creator to the premise by establishing two key qualifications: relevant expertise ('I work in social media') and authentic passion ('I am a lifelong fan').

  2. 2

    The Pattern Interrupt & Punchline (Slide 3)

    Makes a bold, slightly unbelievable claim ('I used to play for the Jazz') to create an open loop, then immediately resolves it with a disarming and humorous visual (a childhood photo), which serves as the punchline.

  3. 3

    The Segment Transition (Slide 4)

    Pivots the narrative and introduces the premise for the next, repeating segment, setting audience expectations for what's to come ('So I decided to ask some fellow Jazzmen...').

  4. 4

    The Endorsement Gauntlet (Slides 5-10)

    A repeating sequence of slides that executes the central gimmick. Each slide uses a visual gag (photoshopping the creator's face) and a clever, pun-based text overlay to simulate endorsements, showcasing creativity and deep subject matter knowledge.

Themes

  • Fandom
  • Career Ambition
  • Humor
  • Creativity
  • Personal Branding

Techniques

  • Photo Manipulation
  • Storytelling
  • Pun-based Humor
  • Juxtaposition

Trends

  • Creative Job Application
  • Meme Marketing
  • Personal Storytelling

Post caption

hey @utahjazz 馃憢

Text overlays

  • contextual 路 photo_0

    This morning, I saw that the Utah Jazz are looking for a new Social Media Manager.

  • contextual 路 photo_1

    Which made me excited because, one, I work in social media, and, two, I am a lifelong Jazz fan.

  • story 路 photo_2

    In fact, I used to play for the Jazz.

  • contextual 路 photo_2

    See?

  • branding 路 photo_2

    TOMMY JOHNSON

  • story 路 photo_3

    So I decided to ask some fellow Jazzmen if I should apply. These are their responses.

  • story 路 photo_4

    Darryn said I'm his number one pick.

  • story 路 photo_5

    John said the pairing of Tommy and the Jazz would be clutch.

  • story 路 photo_6

    Donovan said I'd be a slam dunk.

  • story 路 photo_7

    Deron said I'm the kind of candidate that can't be passed on.

  • story 路 photo_8

    Keyonte straight up made this shirt, which was cool of him to do.

  • call-to-action 路 photo_8

    HIRE TOMMY

  • story 路 photo_9

    Sundiata said to always shoot my shot when I have the chance.

  • story 路 photo_10

    Jokes aside, it would be a dream come true to work for the team I've loved since I've loved the game of basketball. Go Jazz.

Creative job application for Utah Jazz | Viral Hooks