@wilkes.studio
Instagram 路 Vlog
@wilkes.studio September print club 馃崕 :) If you have any questions re: print club, comment them and I鈥檒l answer! 鈾ワ笍
Trending short videosArtist shows print club process
The edit1 shot 路 2 text
Shots Text1:01
Performance
- Views
- 2.7M
- Likes
- 119.7K
- Comments
- 314
- Engagement
- 4.5%
- Outlier
- 13.8脳
- Length 路 12 Oct 2026
- 1:01
Video #48541 路 Vlog
Artist shows print club processfrom @wilkes.studio
[01]
Overview
The creator provides a comprehensive, step-by-step walkthrough of her monthly art print club business. She shows the process of creating the original painting, getting it professionally scanned, cutting the prints, designing and creating supplementary materials like stickers and letters, assembling over 900 packages, and finally boxing them up for shipment to her subscribers.
[02]
Simple outline
- 1State aspirational outcome
- 2Show the creation process
- 3Reveal the production scale
- 4Demonstrate the fulfillment effort
- 5Close with the business cycle
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
my print club pays my rent
Verbal hook
My print club pays my rent, and I'm gonna show you my process for September.
Visual hook
A woman holds a large, visually striking stack of bright green envelopes, implying a high volume of orders and creating curiosity about her business.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An aspirational statement that establishes a desirable outcome (e.g., financial independence from a creative pursuit), creating immediate curiosity about the process behind the success.
Payoff
A concluding statement that reveals the process is cyclical and immediately begins again, reinforcing the sustainability and legitimacy of the enterprise while creating a narrative loop.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Aspirational Process Loop
To demonstrate how a desirable, aspirational outcome is achieved through a detailed, multi-step, and labor-intensive process, thereby validating the creator's success and making the end product appear more valuable through transparent effort.
- 1
The Creative Spark
Showcasing the initial, unique creation of the core product from scratch, establishing the artistic or intellectual origin.
- 2
The Digital Bridge
Detailing the technical step of converting the physical/analog product into a digital, reproducible format, adding a layer of professionalism.
- 3
The Mass Production
Visualizing the process of multiplying the single creation into a large quantity, introducing the first hint of scale.
- 4
The Manual Refinement
Highlighting the labor-intensive, hands-on work required to prepare the individual units, emphasizing the 'hustle' and personal touch.
- 5
The Value-Add Creation
Demonstrating the creation of supplementary bonus items (letters, stickers) that enhance the core product's perceived value and exclusivity.
- 6
The Brand Experience Design
Showing the thoughtful design of the packaging and customer-facing materials, signaling a premium, considered experience.
- 7
The Assembly Process
A satisfying, often rhythmic sequence showing all individual components being brought together into the final, shippable package.
- 8
The Fulfillment Grind
Emphasizing the sheer scale and repetitive effort of preparing all orders for shipment, proving the magnitude of the business operation.
- 9
The Logistical Climax
The culminating moment of delivering the bulk orders to the shipping facility, providing a tangible and satisfying sense of completion and distribution.
Themes
Techniques
Trends
Post caption
September print club 馃崕 :) If you have any questions re: print club, comment them and I鈥檒l answer! 鈾ワ笍
Text overlays
title 路 beginning
my print club pays my rent
contextual 路 middle
shoutout my friend Bryce <3
Transcript
My print club pays my best, and I'm gonna show you my process for September. As always, every month I make two paintings because I have two print clubs, but let's just focus on the Wilkes original print club for now. September's painting says, who am I at my worse? Something to consider. I usually worse the painting to Lamont Photographic in L I C to get scanned, and then I took that scan, added a white border, and had it printed on a 24 by 30 inch piece of fine art paper a bunch of times. Then I cut those prints down to six by six inch squares, which was taking way too long, so I called him some backup. And then every month, I write a letter about the theme of the painting, and I drew this apple core in my sketchbook that I turned into the sticker for this month. Then I designed something simple for the envelope in Figma, and I used it for this month's discount code too. I take everything and wrap it in a glossy paper I designed, format the envelope in InDesign, and import the CSV of all the addresses, and then I print them. I pack and stamp every envelope myself. This month, it was a little over 900, which takes about a full day. Then I load them into a box and Uber them to my local post office. They're getting used to me now. And then I go back to my studio and start prepping for the next month.