@wilkes.studio
Instagram · Vlog
@wilkes.studio Print club process for September! #printclub #mailclub
@wilkes.studio
Instagram · Vlog
@wilkes.studio Print club process for September! #printclub #mailclub
Performance
Video #48901 · Vlog
[01]
The creator, an artist, provides a comprehensive, step-by-step walkthrough of her monthly process for her 'print club' subscription. She begins by showing the creation of the original small painting, then moves to getting it professionally scanned and printed in bulk. She demonstrates the labor-intensive process of cutting the prints, assembling the packages with extra items like a sticker and a note, and finally packing over 900 envelopes to be shipped at the post office, concluding by starting to prep for the next month.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 70%
my print club pays my rent
Visual hook · 30%
A woman holds a very large, visually striking stack of bright green envelopes, creating curiosity through scale and color.
[06]
Steal this for your own video
my pays my
[07]
The promise the opener makes, and how the video pays it back
Hook
Make a bold, aspirational claim about a financial outcome (e.g., 'pays my rent'), visually substantiated by holding the end product at an impressive scale.
Payoff
Show the final act of delivering the scaled product to the distribution channel, followed by a reset that signals the entire process is a sustainable, repeating cycle, confirming the business's viability.
[08]
The structural pattern this video runs on
Framework
The Profitable Process Blueprint
To deconstruct the end-to-end process of a successful, scalable creative business, starting with an aspirational financial claim and systematically proving it through a transparent, step-by-step demonstration of the labor and logistics involved.
The Creative Genesis
Show the initial, singular creation of the core product or idea, establishing the artistic or intellectual origin.
The Thematic Reveal
Unveil the specific concept or theme for the current iteration of the product, giving it a unique identity.
The Technical Bridge
Demonstrate the professional step that transitions the unique creation into a reproducible digital or physical format (e.g., scanning, digitizing).
The Multiplication Engine
Show the process of mass-producing the core item from its reproducible format, visualizing the first step of scaling.
The Human Bottleneck
Highlight a tedious, labor-intensive part of the process to build empathy, show the 'grind,' and make the creator relatable.
The Value-Add Montage
Rapidly showcase the creation of several supplementary items or features that enhance the core product's value proposition.
The Logistical Assembly
Detail the systematic process of combining all components, preparing them for distribution, and handling the operational backend.
The Proof of Scale
Quantify the volume of the operation with a specific, impressive number and the time commitment required, directly validating the hook's initial claim.
Print club process for September! #printclub #mailclub
title · beginning
my print club pays my rent
title · beginning
and I'm gonna show you my process for September.
contextual · beginning
every month I make two paintings because I have two print clubs
informational · beginning
September's painting says, Who am I at my core?
contextual · middle
I usually work big so it's fun to work small
informational · middle
then I cut those prints down to 6x6" squares
contextual · end
I pack and stamp every envelope myself
informational · end
this month it was a little over 900 which takes about a full day
contextual · end
and start prepping for the next month!