@wilkes.studio
Instagram · Vlog
@wilkes.studio If you have to encounter me at the post office every 3.5 weeks, just know I am sorry
Trending short videosShows art business process start-to-finish
The edit1 shot · 2 text
Shots Text1:04
Performance
- Views
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- Engagement
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- Outlier
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- Length · 11 Sept 2026
- 1:04
Video #48591 · Vlog
Shows art business process start-to-finishfrom @wilkes.studio
[01]
Overview
The creator, an artist, provides a comprehensive, step-by-step walkthrough of her monthly print club business model. She explains how she creates two paintings each month for her different clubs, then details the production process: professional scanning, printing on large sheets, and the tedious task of cutting them into individual 6x6 prints. She then showcases all the value-adds included in the package—a personal letter, a song, a sticker, and a discount code—before showing the final packaging, stamping, and shipping process for hundreds of envelopes.
[02]
Simple outline
- 1State aspirational outcome
- 2Reveal step-by-step process
- 3Show the unglamorous grind
- 4Detail the value-add extras
- 5Provide visual proof of scale
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
my print club pays my rent
Verbal hook
My print club pays my rent, and I'm gonna tell you about it.
Visual hook
A medium shot of the creator smiling at the camera while holding and fanning out a stack of her finished, packaged products (pink envelopes).
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, quantifiable statement of success (e.g., 'This pays my rent') that generates immediate curiosity about the 'how' and promises a valuable reveal.
Payoff
A powerful visual demonstration of the operation's massive scale (e.g., a huge stack of mail), which serves as concrete proof for the hook's initial claim and provides a satisfying narrative conclusion.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Process-to-Proof Blueprint
To demystify a successful operation by transparently showcasing the entire process, from initial creation to final fulfillment, validating an aspirational opening claim with visual proof of scale.
- 1
The Core Creation
Establishes the foundational creative act or product that the entire system is built around, showcasing the initial talent or idea.
- 2
The Scaling Engine
Reveals the technical method used to transform a singular creation into a mass-producible asset, showing the transition from art to commerce.
- 3
The Humanizing Grind
Highlights the most tedious, difficult, or unglamorous part of the process, making the creator relatable and the success feel earned through hard work.
- 4
The Narrative Layer
Adds an intangible, story-based element (like a personal letter) that elevates the product's perceived value beyond its physical form.
- 5
The Bonus Stack
Reveals a series of unexpected extras and perks, creating a sense of overwhelming value, generosity, and customer care.
- 6
The Presentation Ritual
Showcases the final, aesthetically pleasing assembly and packaging of the product, creating a satisfying 'unboxing' experience for the viewer.
Themes
Techniques
Post caption
If you have to encounter me at the post office every 3.5 weeks, just know I am sorry
Text overlays
title · beginning
my print club pays my rent
title · beginning
and I'm gonna tell you about it
Transcript
My print club pays my rank, and I'm gonna tell you about it. Every month, I make two paintings because I have two print clubs. One is the Wilkes original print club where I paint whimsical things, and the other is called Bad Club where I paint technical blueprints of cars and motorcycles, but I'll make a separate video on that later. When I finish the painting, I bring it to get professionally scanned, and then I take that scan, add a white border, and have it printed on a 24 by 30 inch piece of fine art paper dozens and dozens of times. And then I cut those prints down to six by six inch squares, and this is the worst job I've ever invented for myself, but I get by with a little help from my friends. Now we have the print, so the next step is to write a letter about what inspired the piece, and this should probably be kept as a journal entry instead, but I digress. I also always include a song because what the hell, sure. I also include a sticker that's related to the piece, and lately, I've been adding a discount code for any full size print on my website if you want one. I take everything and wrap it in a glossy paper I designed, and sometimes I even print on the envelopes because, guys, why the hell no? We're already here. After a few thousand dollars in stamps later, they are ready to be brought to my local post office where everyone will frown at the sight of me, my hundreds of envelopes, and I can't blame them. And that's everything.