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I love Serena & her journey. This video is about disclosure more than someone’s health journey. But, disclosures are also important. While the posts say “ ad “ the articles don’t & the interviews don’t. This is the way that the public relations & advertising industry work for most products, but for something like this…it seems we need more. What do yall think?
Comment “podcast” and I’ll send you a link to a thoughtful discussion about GLP 1s and Ozyempic!
Transcript
Serena Williams drops a bombshell confession on us. She's been on Ozempic, but she forgot the most important part of that confession. Her husband, Alexis Ohanian, is an investor and advisor in the company that she is promoting. That was strangely left out of her carefully crafted PR statements that she has shared with her social media followers, with Vogue, Women's Health, and Good Morning America. If you look across all of these publications, she has a carefully crafted public relations statement that is about her coming out and being open and honest and wanting to be accountable to her audience to share her fitness journey. What she doesn't share is that there is a bit of a conflict of interest tier, if not a invested and incentivized interest from her husband. Look, we've seen athletes promoting things like vaccines as recently as last year with Travis Kelce. We've had retired athletes for years promoting testosterone, hair replacement, copper sleeves, and Best Gay for their aching joints. But this feels a little bit different. This drug has not been tested for long term for weight loss. It was used for diabetes for a long time. Johann Hari has written a book about it, and there are some fascinating implications that our society will be facing with this new drug in its infancy right no, and there are long term implications that we could be facing. Things like, how do we handle with people with eating disorders who get a hold of these? Or how do we make them available to people if they are actually helpful? Or they're actually losing a radical amount of muscle in addition to the fat loss that they have. And so how can people actually supplement that as well? If you comment podcast, I'll send you a rank, but let me know if I'm being too harsh or what you think in the comments below. We have entered into a crazy new era of sports marketing this week.