@impact
Instagram · Carousel
@impact Happy Election Day! The “I Voted” sticker selfie trend has been part of every election cycle for the past decade, which means you’re probably going to see more selfies than usual today. Have you posted your “I Voted” sticker selfie yet? Visit @nextgenamerica, @standup_america, @whenweallvote, and @statesprojectus for more information about Election Day! ✍️ Words by @nardos.haile, @austinashburn4 🖌️ Design by @___0h00
Performance
Video #49552 · Carousel
[01]
This is a six-slide carousel post from the account 'impact' arguing that posting 'I Voted' sticker selfies is a beneficial way to encourage voter participation. It uses photos of various celebrities like Olivia Rodrigo, Lady Gaga, and Megan Thee Stallion as social proof and ends with a call to action to visit voting information websites.
[02]
[03]
1.9M23.5×Political news carousel celebrating Democratic wins@impact · News Carousel
335.7K62.8×Instagram viral trends report carousel@iammichellegifford · Guide Carousel
356.4K66.7×Instagram viral trend report carousel@iammichellegifford · Guide Carousel
429.1K16.4×Environmental advocacy post graphic@commonsearth · Statement Carousel
1.3M15×Curated list of funny meme costumes@impact · Showcase Carousel
625.5K6.1×Grammy Awards celebrity meme recap@betches · Event Showcase
1.2M5.1×Carousel of motivational text quotes.@jb_copeland · Motivational Mantra
43.8KCreator tips carousel for aspiring content creators@angelagiakas · Statement Carousel
570.9K66×Political statements on floral backgrounds.@kulacloth · Statement Carousel
188.5KAesthetic guide to romanticizing life.@hiimlialol · Guide Carousel
63.4KAspirational lifestyle photo carousel guide@angelagiakas · Guide Carousel
1M27.5×Carousel celebrating women's political milestones.@theskimm · News Carousel[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
Posting your “I Voted” sticker selfie is actually beneficial
Verbal hook · 25%
Happy Election Day! The “I Voted” sticker selfie trend has been part of every election cycle for the past decade...
Visual hook · 15%
A stylized, retro-aesthetic photo of celebrity Olivia Rodrigo wearing sunglasses and an 'I Voted' sticker, combined with bold, high-contrast typography that immediately makes a declarative statement.
[06]
Steal this for your own video
is actually
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide makes a bold, validating claim about a popular behavior, using a hook word like 'actually' to signal that it will justify something people may feel ambivalent about.
Payoff
The final slide (Slide 6) serves as a resource funnel, providing a clear, actionable Call-to-Action that directs the now-motivated audience toward specific organizations or next steps.
[08]
The structural pattern this video runs on
Framework
The Social Validation Framework
This framework validates a common, sometimes criticized, user behavior by framing it as beneficial. It builds a persuasive case through social logic and high-status examples, then pivots to a direct user challenge and a resource-based call to action.
The Cultural Rationale
This beat (Slide 2) explains the underlying social mechanics of why the behavior is effective. It frames participation as being part of a positive, modern cultural norm.
The Social Proof Escalation
This beat (Slide 3) leverages high-status examples (celebrities, experts) to demonstrate the behavior's desirability and build a sense of community around the action.
The Counter-Argument Inversion
This beat (Slide 4) preemptively addresses a potential criticism (e.g., 'it's frivolous') and reframes it as a strength or a key benefit, neutralizing skepticism.
The Personal Challenge
This beat (Slide 5) pivots the narrative directly to the audience with a simple, engaging question, prompting them to participate and turning passive consumption into active consideration.
Happy Election Day! The “I Voted” sticker selfie trend has been part of every election cycle for the past decade, which means you’re probably going to see more selfies than usual today. Have you posted your “I Voted” sticker selfie yet? Visit @nextgenamerica, @standup_america, @whenweallvote, and @statesprojectus for more information about Election Day! ✍️ Words by @nardos.haile, @austinashburn4 🖌️ Design by @___0h00
title · photo_0
Posting your “I Voted” sticker selfie is actually beneficial
informational · photo_0
It’s one of the simplest ways to get people to participate in an election.
branding · photo_0
impact
contextual · photo_0
PHOTO VIA @OLIVIARODRIGO/IG
informational · photo_1
Posting a selfie after you vote has become more of a cultural norm for a decade now, and it’s arguably helped get more people to the polls.
informational · photo_1
Simply put, people love a good trend, especially one that positions you as hot, well-informed, and civically engaged — and you obviously can’t post your “I Voted” sticker selfie if you don’t vote.
contextual · photo_1
Jennifer Lawrence
contextual · photo_1
Serena Page
contextual · photo_1
MIDTERMS BB. DON'T FORGET WHO BURNS WITH US
informational · photo_2
Seeing your favorite celebrities and friends be civically engaged is not only motivating, but it also builds community around participating in the election.
contextual · photo_2
Lady Gaga
informational · photo_3
The sticker selfie may look or sound frivolous, but it’s one of the easiest ways to encourage others to vote.
informational · photo_3
It adds another activity on Election Day for voters to look forward to, and it’s a way for us to look back at past elections and feel proud of ourselves for doing our civic duty.
contextual · photo_3
Megan Thee Stallion
call-to-action · photo_4
Have you posted your “I Voted” sticker selfie yet?
call-to-action · photo_5
Visit NextGen America, Stand Up America, When We All Vote, and The States Project for more information about Election Day!