Viral Hooks
Trending short videosCarousel celebrating women's political milestones.
T

@theskimm

Instagram · Carousel

@theskimm Votes in some races are still rolling in, but one thing is for sure: women absolutely dominated this election. A record number of states elected female governors. And Congress—historically a boys' club—saw historic wins for women in both chambers. You’re telling us there wasn’t a women’s restroom off the Senate floor until 1993 or off the House floor until 2011, and now we’re electing hundreds of women to Congress? Yeah, that’s the change we want to see. Maybe Congress can install a few more women's restrooms and a she-shed while they’re at it. Note: This post does not contain every historic election from this year’s midterms. Tap the link in bio for more.

View original on Instagram

The edit1 shot · 13 text
Shots Text

Performance

Views
1M
Likes
67K
Comments
147
Engagement
6.7%
Outlier
27.5×

Video #49686 · Carousel

Carousel celebrating women's political milestones.from @theskimm

[01]

Overview

This is a three-slide Instagram carousel post celebrating historic political achievements for women in the US midterm elections. The first slide features a photo of congresswomen with an overlaid tweet highlighting a milestone and a past inequity. The following two slides are text-based graphics listing a series of purported 'historic firsts' for women elected to various offices.

[02]

Simple outline

  1. 1Hook with surprising contrast
  2. 2Introduce a themed list
  3. 3Deliver rapid-fire proof points
  4. 4Maintain consistent list format

[03]

Related videos

1.9M23.5×Political news carousel celebrating Democratic wins@impact · News Carousel851.7K2.9×Woman celebrating with funny text overlays.@peytonknight · Statement Carousel346.4K232.6×Graphic design trends list carousel@jiacreate · Guide Carousel102.4KGraphic design trends photo carousel@jiacreate · Guide Carousel350.9K235.7×Graphic design trends educational carousel@jiacreate · Guide Carousel570.9K66×Political statements on floral backgrounds.@kulacloth · Statement Carousel91.2KSurprising Portland history facts carousel@stephanie.needham.pdx · Editorial Carousel1.1M4.8×Relatable relationship meme carousel post@peytonknight · Statement Carousel2.2MSatirical Trump leaked story meme.@zestynews · Screenshot Carousel1.3M14.4×Celebrity 'I Voted' sticker selfies@impact · Editorial Carousel92.6KFitness journey body transformation photos.@missy._.fit · Before/After Transformation106K4.5×Screenshots of a debate about feminism.@mikeinprogress_ · Screenshot Carousel

[04]

Classification

Format
Carousel
Concepts
News CarouselStatement CarouselMilestone Celebration
Elements
Text OverlayScreenshot as EvidenceTemplated Graphic LayoutImage Overlay
Account
Brand
Topics
PoliticsCurrent EventsSocial ActivismHistory

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

The House floor didn't even have a women's bathroom until 2011 btw.

Verbal hook · 30%

Votes in some races are still rolling in, but one thing is for sure: women absolutely dominated this election.

Visual hook · 20%

The opening image features a large group of smiling women, many dressed in symbolic white, creating a powerful image of solidarity and celebration. This is contrasted with the stark, factual text overlay of a tweet, immediately creating intrigue and highlighting the post's theme of progress.

[06]

Hook template

Steal this for your own video

[Prestigious or powerful place] didn't even have [basic everyday facility] until [recent year] btw.

  • — The pro kitchen industry didn't even have a maternity leave policy until 2015 btw.
  • — The Olympic village didn't even have a quiet room for athletes' mental health until 2021 btw.
  • — The tech giant's headquarters didn't even have a lactation room until 2018 btw.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The first slide grabs attention by juxtaposing a shocking historical fact with a major modern milestone. This creates an immediate 'wow' factor and frames the narrative as one of significant progress. The use of a social media screenshot format enhances shareability and authenticity.

Payoff

The payoff is cumulative rather than being on a single final slide. By the end of the list, the sheer volume of evidence presented leaves the user feeling informed and impressed, powerfully reinforcing the theme of progress introduced in the hook.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Proof Point Cascade

This framework hooks the audience with a surprising or shocking piece of context (a 'then vs. now' contrast), then cascades into a list of impressive, tangible achievements that prove a larger point about progress. The list format provides a rapid, satisfying delivery of evidence.

  1. 1

    The Thematic Listicle

    The subsequent slides transition into a consistently formatted list. They establish a clear, repeating headline that acts as the organizing principle, followed by a series of bulleted 'proof points.' Each bullet is a concise, self-contained piece of evidence that reinforces the carousel's central theme, encouraging swipes through a rapid delivery of impressive facts.

Themes

  • female empowerment
  • political progress
  • representation
  • social change

Techniques

  • text overlay
  • graphic design
  • photojournalism
  • data visualization

Trends

  • infographic carousel
  • news summary
  • screenshot commentary

Post caption

Votes in some races are still rolling in, but one thing is for sure: women absolutely dominated this election. A record number of states elected female governors. And Congress—historically a boys' club—saw historic wins for women in both chambers. You’re telling us there wasn’t a women’s restroom off the Senate floor until 1993 or off the House floor until 2011, and now we’re electing hundreds of women to Congress? Yeah, that’s the change we want to see. Maybe Congress can install a few more women's restrooms and a she-shed while they’re at it. Note: This post does not contain every historic election from this year’s midterms. Tap the link in bio for more.

Text overlays

  • informational · photo_0

    theSkimm @theskimm The House floor didn't even have a women's bathroom until 2011 btw. Election 2026 Democrats hit a new milestone: 100 women in the House

  • title · photo_1

    Historic Firsts for Women in the Midterms

  • informational · photo_1

    Georgia elected Keisha Lance Bottoms (D) making her the first Black woman governor in US history.

  • informational · photo_1

    New Mexico elected Deb Haaland (D) making her the first Native American woman governor in US history.

  • informational · photo_1

    Texas elected Gina Hinojosa (D) making her Texas' first Latina governor. She's also the first woman to hold the office since 1995.

  • informational · photo_1

    Ohio elected Amy Acton (D) as governor, making her the first woman elected to the office.

  • informational · photo_1

    Minnesota elected Peggy Flanagan (D), its first Native American woman U.S. senator in US history.

  • title · photo_2

    Historic Firsts for Women in the Midterms

  • informational · photo_2

    Melat Kiros (D) will be the first Black woman to represent Colorado and the first Gen Z woman in Congress.

  • informational · photo_2

    Darializa Avila Chevalier (D), elected in New York, will be the first woman of Dominican descent in Congress.

  • informational · photo_2

    Illinois will be the first state to have two women of color in the Senate at the same time, with Juliana Stratton (D) joining Tammy Duckworth (D) in office.

  • informational · photo_2

    Jasmine Clark (D), elected in Georgia, will be the first Black woman Ph.D. scientist in Congress.

  • informational · photo_2

    Three Black women will serve for the first time in the US Senate next term.

Carousel celebrating women's political milestones. | Viral Hooks