@wikipedia
Instagram · Carousel
@wikipedia No more sad face 😔 put in the work and go down a no na Wikipedia rabbit hole! @nonawav @88rising
Trending short videosGirl group shares favorite Wikipedia articles
The edit1 shot · 6 text
Shots Text
Performance
- Views
- 576.7K
- Likes
- 38.4K
- Comments
- 276
- Engagement
- 6.7%
- Outlier
- 32.4×
Video #49555 · Carousel
Girl group shares favorite Wikipedia articlesfrom @wikipedia
[01]
Overview
This is a carousel post by the Indonesian girl group 'no na' promoting their brand and connecting with their audience. The post is structured as a 'Top 5' list of their favorite Wikipedia articles, with each slide showcasing a different article (related to Indonesian culture) via a screenshot and a quote from a group member.
[02]
Simple outline
- 1Introduce curator and topic
- 2Present the full list with personal quotes
- 3Showcase each item with visual proof
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
Top 5 Wikipedia articles
Verbal hook
go down a no na Wikipedia rabbit hole!
Visual hook
A stylized graphic mimicking a Wikipedia article, wrapped in a bold blue ribbon that reads 'Top 5 Wikipedia articles', creating a visually engaging and informative hook.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A title card slide (Slide 1) that establishes the curator (the 'who') and the listicle's theme (the 'what'), framing the content as a curated selection.
Payoff
The payoff is distributed across the 'Itemized Proof' slides, satisfying the curiosity generated by the 'Annotated Index' for each list item individually.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Curated Index
A personality-driven listicle that first presents a full 'table of contents' with personal justifications, then dedicates subsequent slides to providing visual 'proof' or a closer look at each item on the list.
- 1
The Humanizer
A slide (Slide 2) featuring a photo or video of the curator(s) to establish a personal connection and put a face to the recommendations.
- 2
The Annotated Index
A single 'menu' slide (Slide 3) that previews all items in the list, each paired with a personal quote or rationale. This provides a skimmable overview and incentivizes swiping to see the details for each point.
- 3
The Itemized Proof
A repeating sequence of slides (Slides 4-8) where each slide is dedicated to one item from the index, showcasing the source material or a detailed view (e.g., a screenshot, a product shot, a definition).
Themes
Techniques
Trends
Post caption
No more sad face 😔 put in the work and go down a no na Wikipedia rabbit hole! @nonawav @88rising
Text overlays
title · photo_0
Top 5 Wikipedia articles
title · photo_0
no na Indonesian girl group
informational · photo_2
Orchid Our favorite keyword to search is obviously orchids. A flower that comes from the tropical side of the earth. Orchid is also what we call our fans!
informational · photo_2
Om Telolet Om My favorite article is om telolet om. I think nothing can describe the happiness of those kids shouting ‘om telolet om’. [ nona Baila ]
informational · photo_2
Martabak manis My favorite article is terang bulan! It’s my favorite Indonesian dessert. I love it so much and the fact that the definition is ‘bright moon’ to convey the shape. [ nona Shaz ]
branding · photo_2
no na [ Top 5 Wikipedia articles ]